service-herobg.jpg

Branding

Have you ever looked at a logo and thought that it didn't make any sense? Have you ever wondered why a logo was orange and yet all marketing materials were grey? Have you ever thought that the tone of an ad was all wrong for a specific company? These thoughts are all related to branding.

1.jpg
brand-icon1.png
DEFINE YOUR COMPANY BRAND
brand02.png
brand-icon2.png
DEVELOP CORPORATE IDENTITY
brand03.jpg
brand-icon3.png
IDENTIFY USAGE GUIDELINES
brand04.jpg
brand-icon4.png
PASSIONATELY ENFORCE ACROSS CHANNELS

 A "brand" is defined by the American Marketing Association as

A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.  The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.

We prefer to think of branding as telling a cohesive story about who you are and how you connect with your customers.  So what does that mean for you as a marketer?

Engage and Define

First you've got to decide who you are as a company.  You have to determine how your products and/or services convey that company vision.  Then you have to put yourselves in the shoes of your customer to seek out points where they truly can truly connect with your company.  Finally you have to make that vision come to life and defend it as a living, breathing entity.  

You would never let people think that your name is Sally when it's really Jane, right?  Or Jim when it's really Thomas? The same is true of your company.  If you are an active, energetic and engaging brand, then why would ever let anyone believe that you are dull and uninspired?  We can help you personify your company's brand.

Design

In our next step, we help take your brand definition and make it come alive - in colors, in design elements and words.  We'll build logos, presentations, business cards, websites, microsites, blogs and whatever else you need to convey the essence of your brand.

Usage Guidelines

We'll provide a comprehensive package you can consult time and again in each situation to know how to present your brand to ensure a consistent and coherent brand presence.  You'll have rules for logo usage, color palettes, taglines and other elements you need to present your brand to your customers.

Passionate Brand Enforcement

Champion your brand! Keep the essence of your brand at the forefront of every message your company sends. Whether it's used by marketing, sales, human resources or even the maintenance department, make sure that your brand's story is consistent and relevant to your prospects and customers across every channel and point of engagement.

Contact us to find out how to boost your brand and tell your brand story to the masses!