Inbound Marketing

Delivering Solutions to the Right Audiences at the Right Time

Wouldn’t you love for the right leads to pour in based on your strategic marketing efforts? Inbound marketing can help you do just that. By identifying your ideal customers and creating relevant, helpful content tailored to them, you can engage your prospects and delight them throughout the buyer’s journey to become lasting customers. 

If you’re generating leads but not closing deals, maybe you’re not attracting the right leads, or maybe you’re not reaching them at the right time. An inbound marketing approach centers around targeted and timely delivery, being the go-to authority at the very moment your customer needs a solution.

FEATURED CASE STUDY

EJ Victor

EJ Victor needed to educate the home furnishings industry to shift perspectives about the brand and nurture customers. As a result of a comprehensive inbound content marketing strategy, EJ Victor was able to showcase their new offerings to buyers, designers, and consumers who were previously unaware of their expanded product lines and drive engagement through ongoing content creation to boost prospect engagement by 42%.

WHAT WE DO

Create Lasting Brand Loyalty through Customer Engagement

It’s not just about drawing them in with useful content and closing the deal. With inbound marketing, the ultimate goal is to cultivate brand loyalty. You need a full-service strategy that integrates your marketing efforts and aligns your sales and marketing teams so you speak to your customers in a cohesive, logical way. With our multi-faceted strategy, you’ll keep delighting your customers with timely resources and gain a lasting advantage over the competition.

Inbound Marketing Strategy

  • Define ideal customers
  • Formulate valuable content plan
  • Conduct SEO keyword research
  • Create copy + design
  • Deliver clear CTAs
  • Continue delivering resources

 

Tools & Implementation

  • HubSpot CRM implementation
  • HubSpot Marketing Hub & Sales Hub
  • Team training
  • Content development
  • Campaign creative + design