Have you ever looked at a logo and thought that it didn't make any sense? Have you ever wondered why a logo was orange and yet all marketing materials were grey? Have you ever thought that the tone of an ad was all wrong for a specific company? These things are all related to branding.
Inbound marketing is one of the most important and effective elements in promoting your brand online. And, contrary to what you may have heard, it's about much, much more than creating a plethora of keyword-stuffed content and posting it.
All for one … Having multiple marketing channels is vital to the success of any business that wants to remain competitive in today's evolving marketplace. But to be truly successful, you need to do more than just create and distribute marketing collateral among different platforms.
Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well. Once you’ve implemented the basic principles, you can take your landing pages to the next level and drive your conversion rates even higher.
Learn how to get started in Hubspot's ebook, "Optimizing Landing Pages for Lead Generation and Conversion," which will walk you through the next steps of building an extremely effective landing page.
In this 38-page guide, you will learn