<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=63584&amp;fmt=gif">
full.png
BCSStart.png

Situation

Bayer is one of the world’s leading innovative crop science companies in areas of seeds, crop protection, and non-agricultural pest control. In 2012, the company acquired a niche manufacturer in the sustainable agriculture segment. With this acquisition, leaders at Bayer knew they needed to increase brand awareness within the distribution channel as well as the grower and end-user populations. The market for biological control products is rapidly emerging yet its still very new within many crop protection segments.

inbound-bg.jpg
unit.png

Plan

Together, Stratagon and Bayer designed an extensive mobile experience targeting growers and key accounts across 11 states. The mobile experience was built around a customized 38’ trailer enhanced with video, interactive lab experiments and an onboard scientist. The Bayer Mobile Marketing Tour made stops at key industry events, distributor locations, and extension and research farms.

BCSWeb.png

Execution

  • Utilized and integrated marketing plan leveraging both traditional and digital marketing communications channels.
  • Micro-Site design and development
  • Produced branded materials including brochures and promotional items
  • Tradeshow campaign utilizing the mobile marketing asset
  • Produces and onboard video to introduce the mobile laboratory to customers prior to the experience

There is A Way!