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Why Marketing and Sales Teams Should Act as One

 

Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key differences in job functions from creating content campaigns and building websites to directly engaging with the prospect whether it be via email, phone, or a face-to-face meeting. But, the goal for both sales and marketing never changes: close new customers and delight them with ultimate service.

5 Tips to Enhance Your Effectiveness as Project Manager

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. Lucky us! From leading a team to applying oversight or strategy to juggling client demands, we need to be at the top of our game when it comes to managing projects and people.

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