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Realizing ROI: How to Measure Your Recruitment Efforts in Higher Ed Marketing

 

 

Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students. 

Converting ROI Post Trade Show

 

 

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.

Closing the Loop in Trade Show Marketing

 

 

Trade show planning and closing the loop doesn’t begin after the trade show.  The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.

How to Use Chatbots to Discover Prospect Needs

 

So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were piloting chatbots in 2017, while 32% were planning to use them by the end of the year. Chatbots may very well be the next big thing in online customer experience, which is great! Chatbots allow you to have personalized one-on-one conversations with your prospects about what they care about when THEY are ready with questions.

Higher Education Marketing 101: Why Persona Development is Vital To Recruitment Marketing

 

 

It goes without saying that the higher education recruitment process has experienced major upheaval in the past decade. As a result of the decline in effectiveness of traditional advertising techniques, a shift in how applications 

are completed (now over ninety percent online), and prospective students’ ability to readily access outside testimonials and reviews, it’s no surprise that institutions are shifting to an inbound approach to nurture student relations and deliver valuable content to engage students. 

A Tale of Two Furniture Companies: GDPR Compliance for the Furniture Industry

On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking yourself, what does that have to do with me? I’m a furniture manufacturer located in the United States. How can an EU law affect my business?

You’re not alone. In a recent survey conducted by Sage, 91% of American businesses lacked awareness surrounding details of the GDPR. 84% of those surveyed don’t understand the implications for their specific businesses.

 


Why Marketing and Sales Teams Should Act as One

 

Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key differences in job functions from creating content campaigns and building websites to directly engaging with the prospect whether it be via email, phone, or a face-to-face meeting. But, the goal for both sales and marketing never changes: close new customers and delight them with ultimate service.

5 Tips to Enhance Your Effectiveness as Project Manager

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. Lucky us! From leading a team to applying oversight or strategy to juggling client demands, we need to be at the top of our game when it comes to managing projects and people.

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