It happened again. Your company president just told you that he wants something "really creative." You stare at him blankly. Wasn't last month's Fat Tuesday event creative? Wasn't that terrific ad campaign last quarter completely off the charts? What more does he want from you? What on earth does he mean by "really creative marketing?"
Let's face it, the competition for consumer attention is fierce. People are bombarded by hundreds (some say thousands) of marketing messages every day. How do you get your brand to stand up and be heard?
It's not enough to pull out the Mardi Gras masks and offer King Cake at your events. It's important to use those fun props and themes to tell your brand story in a compelling way that makes your potential customers pay attention.
Here are five ways to boost your creative marketing strategies and make your boss sing your praises at company picnics.