Google+ isn't simply Google's version of Facebook. It's a complicated program designed around data. This designation can serve B2B business owners well, because you can add your company's information onto your Google+ page and become a part of Google's vast database, which Google then makes available to consumers. Currently, only about 13% of small businesses use Google+, so now is a great opportunity to take advantage of creating a Google+ page for your business. By creating a page for your business, and keeping an active, detailed profile, your company can rank higher in Google Search results and provide key information such as hours, location, and services offered to potential customers.