If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.
There are way too many pages now creating way too much content for way too many people, and unfortunately, that means that there is a ton of competition and limited real estate for prime organic visibility.
SO you can’t fault Facebook for the fact that they are simply trying to make sure that interactions are meaningful and that users are only seeing the best, most relevant content catered to them. This makes the user experience unique, and honestly is the premise behind the methodology of inbound, an engaging digital content strategy.
It goes without saying that the higher education recruitment process has experienced major upheaval in the past decade. As a result of the decline in effectiveness of traditional advertising techniques, a shift in how applications
are completed (now over ninety percent online), and prospective students’ ability to readily access outside testimonials and reviews, it’s no surprise that institutions are shifting to an inbound approach to nurture student relations and deliver valuable content to engage students.
You know that mapping customer journeys is a critical component of your marketing program from the customer perspective. However, have you stopped to consider how going through the mapping process can positively impact your company and your sales?