The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing Specialist Kelly Buck lays out four tips for maximizing your marketing automation tactics!
As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency, can help with their marketing efforts. I speak with small businesses and Fortune 100 companies and see my share of business strategies (or lack thereof). It still amazes me, however, how many times I learn that companies, regardless of size, are still not using a Client Relationship Management (CRM) tool.
As you enter the new year with fresh ideas, enhanced budget, and a new start we want to inform you about 3 things that you should be considering as you embark on the journey of 2016. We will help you to avoid some unintended detours as well. Download our whitepaper at the end to visualize the full picture.
Last January, I decided enough was enough. It was time for me to employ the services of a personal trainer. I had been trying to get in shape by myself for years, but it just wasn't working. I went to the gym and wandered around not really sure how to use the equipment. Then I bought a treadmill and did the same running routine every day for 2 months. The results plateaued quickly. I didn't know how to target my exercises to achieve my goals. But mostly, I was simply too busy with all my other daily tasks to make time to build a good exercise routine. Enter Maggie, the Personal Trainer. I love Maggie, and I'm now seeing true results.
We know you've already fallen in love with marketing automation, and really, what person in your shoes wouldn't? But now it's time to bring your sweetheart home to meet the parents. You need to convince your boss that marketing automation is a worthy investment. What does she need to know to get on board?
With strict budget policies and procedures, it is important for schools to get the most bang for their buck when doing any sort of marketing. At the end of the day the goal is to get "butts in seats," for university marketing programs. For example, the University of North Carolina at Greensboro uses HubSpot for their UNCG online initiative. Their goal is to get people to register and enroll in their online courses. So what can marketing automation do for higher education?
Let's be honest. B2B marketers are completely jealous of the B2C marketing environment. There are things you can do creatively in the B2C market that just don't make sense in the sensible, professional, logical, practical B2B world. So why not use marketing automation to get the word out about your fabulous products, services and people in a fun way that will wow your customers?
Agriculture is different from many other B2B business environments. The busy times are seasonal. The customer base is often out in the field...literally. And you're fighting against the perception that everyone involved in agriculture is far behind the times in technology use.
The truth is that agriculture is one of the most technologically advanced fields (no pun intended) in the world. Growers use highly technical systems for everything from planting to deciding crop rotation to harvesting. Businesses who communicate to growers should be ready to reach them using marketing automation when (and where) they are.
You've got all your marketing plans lined up: your website is designed to attract potential patients; you've got Twitter handles, Facebook pages, and even LinkedIn profiles for your dentists and hygienists; you're starting to blog to drive traffic to your website. There are a lot of balls in the air, though, and you're starting to wonder how on earth you're going to manage it with a small staff and limited time.
Marketing automation may be the solution your dental practice needs to align your goals and tools and keep your sanity in the process.
What a great time to be in marketing within manufacturing-based industries. Many manufacturers use retail and wholesale distribution channels to help move their products into the market. This creates an interesting dynamic of deciding exactly who the "customer" is and what level of influence you can or want to have at each level of distribution. Manufacturers who build customer personas and their respective customer journeys combined with marketing technology platforms such as Pardot, HubSpot or the Salesforce Marketing Cloud can produce increased lead generation rates and higher engagement levels when compared to less targeted communication tactics.
So you want to use an Inbound Marketing platform but you have to get your manager on board? HubSpot’s updates will only make your case easier. Below we will list why they are good for you, and a benefit to your company.
HubSpot is a leading inbound marketing and sales platform. It’s no surprise that with over 15,000 customers HubSpot’s inbound marketing software is ranked #1 on several websites for their customer satisfaction. Their platform covers an array of tasks that includes blogging, social media, SEO, website content management, email marketing, marketing automation, all with reporting and analytics. HubSpot CRM was one of the biggest updates unveiled last week.