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Marketing for Non-Profits: 5 Ways to do it Differently


Inbound marketing is highly reliant upon internal resources. All businesses are created differently, and non-profit organizations harness traffic in unique ways. At its core, inbound marketing utilizes materials to attract visitors. Where destinations are considered, garnering online attention is contingent upon the modern online environment. Non-profit businesses rely on different tactics to boost traffic, and the following 5 methods prove successful for many like-minded entities.

The New Networker and Conferences: A Survival Guide

Don’t fear: Everyone’s a little awkward at conferences. Inbound 2015 is around the corner, and attendees are rolling out their networking strategies. The event’s training sessions, conference add-ons and exhibitions will surely inspire attendees, and the connectivity possibilities are virtually limitless.


Understandably, you might need to brush up on your social skills. The world isn’t filled with networking gurus, and pretending to have confidence, in most situations, is as good as having confidence. If you grew on the wrong side of the networking age, and if you need an arsenal of quick, go-to connectivity tools, get ready. Below are the tools you need to thrive on the floor, in large groups and in the networks you seek:


Tip One: List Big Name Attendees


“Fake it until you make it” is still a viable technique for new entries needing to stand next to industry veterans. If you’re expected to know how to network—you’ll be expected to know people. ‘Networking’, itself, is a scary word. From here on out, replace it with ‘socializing’ to ease the process.


With over 500 Midwestern marketers, Inbound 2015 ensures total cohesion with those navigating the marketing landscape. Creating unbeatable brands, understandably, requires intensive industry knowledge, and social interaction spreads such knowledge further.


Connections are your endgame, and knowing the target before arrival can set you off on the right foot. Make a list of big-name attendees, and make a point to meet with them. In doing so, you’ll also generate connectivity points in the eyes of conference attendees. You’ll be a valuable asset to others seeking the same person.


Tip Two: Make Different Contact Groups


A basic comprehension of attendee grouping goes a long way. At the conference, everyone you’ll converse with can be sorted into different “subgroups” within a network. In most cases, social media websites will be great resources.


StatisticBrain’s study pertaining to social group interaction reveals an estimated 67 percent of social networkers accessing big sites, like Facebook and Twitter, to maintain current friendships. Similarly, 64 identify social network use with family member connections. Likely, your networking group already exists. You simply need to summon it.


Next, determine a personal group of five to six individuals capable of touching upon you and your career. Where networking is considered, not every contact is made in face-to-face situations. By extending eyes and ears through a well-made group, you’ll enhance your networking options immediately. Additionally, you’ll look like a successful networker out of the gate.


Tip Three: Make LinkedIn a Portfolio Priority


While Facebook and Twitter are beneficial to garnering a solid support team, LinkedIn stands above the rest where professional connections aren’t considered. LinkedIn offers much more in terms of specialized information, and it should be your go-to “digital portfolio”. Inbound 2015 is full of decision makers, prospective specialists and industry enthusiasts. Likely, they’ll scope out your LinkedIn profile.


One in three professionals are on LinkedIn, according to Sensiblemarketing.com’s statistic roundup. Additionally 41 percent of LinkedIn users access the site via mobile. Inbound 2015 attendees will be watching, so making yourself relevant on the site can greatly enhance your networking potential.


Tip Four: Visit a Wide Variety of Inbound 2015 Sessions


Once you’ve ascertained Inbound 2015’s general audience, it’ll be easy to mesh with the crowd. Each pro session will cater to a different audience, and each audience will overlap with your pre-existing network, creating new conenctions. Even if you’re new to networking, don’t worry. Use your known network, be friendly, visit a wide-ranging seminar collection and—above all—have fun.



How to Start Inbound Marketing for Non-Profits



At its core, inbound marketing is the concept of using materials to bring visitors into a website or other destination as opposed to using those materials to go out and get the attention of people who may have been otherwise unaware. Not only is inbound marketing making waves for businesses around the world in today's modern environment, but it's also seeing non-profit organizations of all types get an increase in traffic at the same time.According to a Hubspot report issued in 2014, for example, inbound marketing was responsible for generating almost twice as many leads for non-profit organizations as all other channels were combined. If you want to start using inbound marketing for the benefit of your non-profit, there are a few key things to keep in mind.

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