As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry, creating opportunities in the marketplace that is anticipated to grow astronomically- to $75.7 billion by 2020. The demand continues to heighten as both consumers and business services rely more and more on the power and capabilities for day-to-day continuity.
If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.
As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort to boost your brand recognition and to generate new leads?
Where do you start: contact an agency, hire a new associate to focus on just that, or take a go at it yourself?
Either way, you need to start with evaluating your most important asset and the center of your marketing efforts – your website! A website was originally created in the early 2000’s as a place holder and extension of the Yellow Pages for customers to look you up. Now, websites have morphed into a tool, and yours should be the hardest working sales tool that you have. It works 24/7 without complaining or charging overtime!
Here are a few tips and tricks that we consider to be website auditing 101 or 'the basics' to determine if your website meets today’s tough standards.
So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were piloting chatbots in 2017, while 32% were planning to use them by the end of the year. Chatbots may very well be the next big thing in online customer experience, which is great! Chatbots allow you to have personalized one-on-one conversations with your prospects about what they care about when THEY are ready with questions.
That critical decision to invest resources into seeking sage marketing advice from an agency is an important move. For those in agriculture, there are several hurdles you must tackle when trying to grow your business. Nine to Five-ers are few and far between in this world, and the traditional structures of the B2B space are turned on their heads. When agriculture or life science companies struggle to quantify results and have a ton on their plate, an agency may seem like one more thing to juggle. Luckily, an ag-specialized agency will work to streamline your processes, reach (the right) growers and distributors, and do it all with tailored research to ensure you’re not shouting into the void.
Getting started with an agency is like establishing just about any other relationship: you want to start off on the right foot with a basis of trust, mutual respect, and shared goals. Find an agency that knows your field as well as you do. From tackling the tradeshow gauntlet with ease to nurturing the correct grower/distributor/retailer customer, here are a few ways an agency will get you growing in the right direction.
On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking yourself, what does that have to do with me? I’m a furniture manufacturer located in the United States. How can an EU law affect my business?
You’re not alone. In a recent survey conducted by Sage, 91% of American businesses lacked awareness surrounding details of the GDPR. 84% of those surveyed don’t understand the implications for their specific businesses.
Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key differences in job functions from creating content campaigns and building websites to directly engaging with the prospect whether it be via email, phone, or a face-to-face meeting. But, the goal for both sales and marketing never changes: close new customers and delight them with ultimate service.
Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let me explain! Lead scoring does not work unless you have a full marketing and technology stack to score lead activities correctly and a tightly aligned sales and marketing team to take action, providing timely feedback on lead interactions and lead quality. Now see, that statement was certainly too long for a blog title, and search engines only allow so many characters to show in titles anyway.
You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're thinking. You try to anticipate their every thought, want and need as you develop top-of-the-funnel calls-to-action, lead nurturing campaigns and (sweet success!) their welcome e-mails when they become a customer at last. But what happens next?
