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For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That success is imperative not only for proving to your boss you are doing something, but also for ensuring you're not wasting time and money on strategies that don't work for your business. Unfortunately, it's not always clear what KPI's you should be measuring or why. Marketing Specialist Kelly Buck and Jon Repp delve into the reasoning behind variable metrics and selecting the right KPI for your platform and objective.

Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital marketers, we've certainly noticed a difference. While we can't change the algorithm, we can stay proactive and adjust our social strategies accordingly. Account Manager Kassi Whitman shares her takeaways and tips on prioritizing content that will respond well to these recent changes in the video below.

The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing Specialist Kelly Buck lays out four tips for maximizing your marketing automation tactics!