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Realizing ROI: How to Measure Your Recruitment Efforts in Higher Ed Marketing

 

 

Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students. 

Converting ROI Post Trade Show

 

 

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.

Closing the Loop in Trade Show Marketing

 

 

Trade show planning and closing the loop doesn’t begin after the trade show.  The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.

Higher Education Marketing 101: Why Persona Development is Vital To Recruitment Marketing

 

 

It goes without saying that the higher education recruitment process has experienced major upheaval in the past decade. As a result of the decline in effectiveness of traditional advertising techniques, a shift in how applications 

are completed (now over ninety percent online), and prospective students’ ability to readily access outside testimonials and reviews, it’s no surprise that institutions are shifting to an inbound approach to nurture student relations and deliver valuable content to engage students. 

5 Tips to Enhance Your Effectiveness as Project Manager

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. Lucky us! From leading a team to applying oversight or strategy to juggling client demands, we need to be at the top of our game when it comes to managing projects and people.

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