As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along. B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world.
The answer isn’t really all that cut-and-dry. The truth of the matter lies somewhere in the middle. Tired old postcards are just that…tired. And emails (which are, believe it or not, considered more and more to be traditional) are only effective with succinct subject lines, consideration for A/B testing and relevant calls-to-action. But incorporating some traditional marketing methods into a forward-thinking digital strategy can have impactful results.