Social media is great for your business or organization. It can help to illustrate your company values, display your company culture, and promote your service or product. It is important though to set up a profile for each of the different social handles with some sort of standardization by following best practices. All of the social site will be different, but almost all will have the ability to create a user/personal profile. This information will be shared with the community of users who also use that particular platform. Let's talk about creating an effective online profile.