As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort to boost your brand recognition and to generate new leads?
Where do you start: contact an agency, hire a new associate to focus on just that, or take a go at it yourself?
Either way, you need to start with evaluating your most important asset and the center of your marketing efforts – your website! A website was originally created in the early 2000’s as a place holder and extension of the Yellow Pages for customers to look you up. Now, websites have morphed into a tool, and yours should be the hardest working sales tool that you have. It works 24/7 without complaining or charging overtime!
Here are a few tips and tricks that we consider to be website auditing 101 or 'the basics' to determine if your website meets today’s tough standards.