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OrigCulp

Situation

Culp Inc., a publicly traded company that manufactures, sources, and markets mattress fabrics used for covering mattresses and box springs, and upholstery fabrics primarily for use in production of upholstered furniture, competes in a fashion-driven business, and differentiates itself by placing sustained focus on creative designs, product innovation and new product introductions.  As such, Culp sought to refresh the digital presence of several of its key lines-of-business within a focused timeframe.

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Plan

Launch relationship with an extensive key property development, including an eCommerce-based transactional framework, tying into legacy company mainframe systems.  Upon completion, launch into a "design-intensive" web property redesign, led by a design-intensive division and its leadership.  In parallel with the final leg of the previous project, embark on a redesign of the corporate instance as well as the property for the final large scale division.

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Execution

Redesign and system integration for all major digital properties including:

  • Corporate home page
  • eCommerce-based Contract Sales division site
  • Highly-customized, design-intensive divisional sites

focus on creative designs...