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OrigCulp

Situation

FDI, a full service marketing client in the nonwovens industry, requested a site redesign with simplistic goals of achieving noticeable ranking within their industry demographic.

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Plan

In order to capture elements that are key to enhancing digital marketing impact, a website redesign was imperative.  FDI originally requested a simple design change.  After engaging in some true goal-based conversations, however, it was apparent that features including advanced blog usage and “smart” content for marketing automation and inbound marketing execution would be needed to address the intrinsic goals of the organization.

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Execution

Redesign and system integration for all major digital properties including:

  • Developed an integrated marketing strategy that included an inbound marketing program
  • Full design and devleopment for company home page, including all content
  • Implemented an inbound approach, driving ground-up web traffic to increase 100% and producing lead generation in the digital medium for the first time

Innovative nonwoven fabric solutions for automotive, healthcare, and more