FDI, a full service marketing client in the nonwovens industry, requested a site redesign with simplistic goals of achieving noticeable ranking within their industry demographic.
In order to capture elements that are key to enhancing digital marketing impact, a website redesign was imperative. FDI originally requested a simple design change. After engaging in some true goal-based conversations, however, it was apparent that features including advanced blog usage and “smart” content for marketing automation and inbound marketing execution would be needed to address the intrinsic goals of the organization.
Redesign and system integration for all major digital properties including: