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The promise of social media was relationships. But somewhere along the way, we strayed away from that promise.

 

We've lost the basic understanding that social media relationships should be emblematic of real, human relationships. That's why we put together an info graphic illustrating what a true relationship should look like on social media.

 

Along with that love story, you'll get a brief 9-page guide with tactical approaches for sustaining that social relationship at each of the four marketing stages:

  • Attract: Attract a Social Following
  • Convert: Promote Lead Generating Content
  • Close: Personalize Sales Conversations
  • Delight: Discover Moments to Delight

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