Marketing automation sounds a little scary, doesn't it? Sometimes it makes us think of an Asimov-created world where tiny marketing robots take over all civilization. OK, maybe that's a stretch. But marketing automation can make your marketing life a cinch. Utilizing marketing automation effectively will enable you to e-mail and post to social media in your sleep. You can nurture away while you're doing other things. It's multi-tasking at its finest. We promise.
Here's the best news for you: Once all the marketing automation tools are in place, all you have to do is tweak! You can insert an email here or a social media post there. You can keep what's working and change what's not. Seriously, you can schedule emails to go out while you sleep. You can entice Twitter users to follow you while you're on vacation. It doesn't get much better than that.