---
title: Marketing Resources
description: Stratagon Resource page - sharing content and marketing best practices.
---

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### RECENT ARTICLES

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# Resources

- Show All
- Articles
- Tipsheet
- Whitepaper

[Whitepaper](https://www.stratagon.com/resources#)

## [Optimizing Landing Pages for Lead Generation and Conversion](https://landingpage.stratagon.com/optimizing-landing-pages-for-lead-generation-and-conversion)

Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well.

[TIPSHEET](https://www.stratagon.com/resources#)

## [The 25 ‘Must Haves’ Of A Great Business Website](https://landingpage.stratagon.com/the-25-must-haves-of-a-great-business-website)

We all know how important a website is to online strategy, but what does it really take to have a great website that drives visitors, leads and revenue?

[ARTICLES](https://www.stratagon.com/resources#)

## [10 Marketing Must-Dos for 2014](https://landingpage.stratagon.com/10-marketing-must-dos-for-2014)

Are you wondering how to revamp your marketing program this year?

[Whitepaper](https://www.stratagon.com/resources#)

## [How To Convert Leads Into Customers Using Hubspot](https://landingpage.stratagon.com/convert-leads-into-customers)

Did you ever wonder how people captured REAL leads on their website instead of letting all that web traffic pass them by?

[TIPSHEET](https://www.stratagon.com/resources#)

## [Fascinating Event Marketing Stats](https://landingpage.stratagon.com/fascinating-event-marketing-stats)

Did you know that event marketing usually consumes less than 20% of a company's budget?

[ARTICLES](https://www.stratagon.com/resources#)

## [Marketing Automation RFP & Planning Guide](https://landingpage.stratagon.com/marketing-automation-rfp-planning-guide-new)

"That RFP Process was so much fun, we should do it again next year." - Said no one, ever. 

[Whitepaper](https://www.stratagon.com/resources#)

## [Inbound Marketing Checklist](https://landingpage.stratagon.com/inboundmarketingchecklist)

You've heard all about inbound marketing.  You know the buzz words. 

[TIPSHEET](https://www.stratagon.com/resources#)

## [The ABCs of Inbound Marketing eBook](https://landingpage.stratagon.com/the-abcs-of-inbound-marketing-ebook)

Gone are the days of bombarding prospects with print and TV ads. Fortunately, inbound marketing offers a cost-effective method for closing more deals.

[ARTICLES](https://www.stratagon.com/resources#)

## [7 Advantages of using a Managed Service Provider for Salesforce Support Services](https://landingpage.stratagon.com/7-advantages-of-using-a-managed-service-provider-for-salesforce-support-services2)

Why should you bring in a managed service provider?  Why is Stratagon the right partner for you?

[Whitepaper](https://www.stratagon.com/resources#)

## [Snapchat Snapshot: Just the Basics](https://landingpage.stratagon.com/snapchat-snapshot-just-the-basics)

Never thought snapchat could be used as a marketing tool? We thought it was interesting too.

[TIPSHEET](https://www.stratagon.com/resources#)

## [Creative Marketing - How to Use Data to Dance with Your Customers](https://landingpage.stratagon.com/creative-marketing-how-to-use-data-to-dance-with-your-customers)

Understanding who your prospects and customers are, helping them to solve their challenges and meet their needs is important throughout the sales cycle and beyond.

[Articles](https://www.stratagon.com/resources#)

## [5 Experiential Marketing Must Dos](https://landingpage.stratagon.com/5-experiential-marketing-must-dos2)

Whether it's a trade show, a mobile experience, or you are utilizing street teams, experiential marketing is never a bad idea!

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