University of North Carolina at Greensboro – Bryan School of Business & Economics
Engage prospective students in an authentic and inspiring way through the story of a real MBA graduate
Perception & Storytelling
The key to success with video is not only identifying the story you want to tell, but also conveying it in a way that inspires and motivates change within your audience. The customer should be the main character, while your company serves as the supporting role that offers solutions to help them create successful outcomes.
We planned, implemented, and delivered an emotionally-driven and individually-focused story highlighting Carrie, a UNCG Bryan School MBA graduate.
The finalized video is a 90-second, 1080p HD full-quality MOV. file +web optimized h.264 file for online streaming.
Provides prospective students with an opportunity to understand the values of the Bryan School of Business.
The University of North Carolina at Greensboro desired to educate target audiences on the key career benefits and the flexibility of obtaining an MBA from UNCG Bryan School of Business & Economics.
They wanted a personalized visual statement that would serve to educate and inspire prospective MBA candidates from both early and experienced professional career stages. The delivery was time-sensitive to coincide with graduation in order to provide viewers with a real-time understanding of the experience to be expected upon completion of the program.
Since the desired goals drive the direction of the story, our account and production teams mapped out a plan to share the story of a real MBA student to pique interest, create excitement, and influence the target audiences to apply to the Bryan School at UNCG. Everything from storyboards, scripts, B-roll at four different locations, audio mastering, and everything in between helped bring this project over the finish line successfully.
Built the story from storyboard to script to shot list
Gathered dynamic footage across multiple locations
Created a refined, compelling story for target audience appeal
Optimized for viewing platforms for prospect engagement