Marketing Company Serving High Point, NC
It’s time to pick up all the pieces of your marketing puzzle and create one map to move forward. We take a holistic approach to your business to integrate all aspects of sales and marketing for success.
Your company in unique. We dig deep to understand your industry and needs in order to align goals, and then we continually stay ahead of the trends to differentiate your products and services.
We collaborate with you and on your behalf to source the best marketing solutions for your business. We’ll walk beside you through consultation, adjust strategy as needed, and implement campaigns for your success.
Our experts lead with strategy and align martech and creative to drive measurable ROI. No more juggling service providers – we’re here to provide expertise in all areas of marketing through one integrated partnership.
We don’t take a cookie-cutter approach to your marketing needs. Your strategy will be tailored to fit your goals and KPIs, and your account team will measure results and work directly with you along the way.
We’re intentional lifelong learners who understand that marketing and technology are ever-changing. We stay ahead of the trends through ongoing research and implement the newest innovations.
Are you communicating with prospects where they are? Reaching audiences across communication channels is more important than ever. Integration and optimization across channels increases the contextual relevance of each message, resulting in higher engagement.
SERVICE & SALES ENABLEMENT
Marketing goes hand in hand with your other company processes. Connect with your customers in a way that is personable and turns them into promoters of your business. We help you align marketing and sales efforts in order to respond faster and keep customers happier by integrating technology, processes, and content to help you grow.
We started noticing that the industry was moving forward and changing, and we saw a need to move with it. The biggest thing we’ve seen with Stratagon is that they’re always caring and there to help us.
We contacted Stratagon through the HubSpot partner portal because we wanted to more effectively use the platform. That was an important part of what has gotten our marketing program able to generate ROI.
implemented a new strategy for digital, content, creative, and social platforms to drive overall engagement, The shared goal was to create a digital footprint that would help connect with the direct customer base, as well as catalyze demand with the end consumer. The updated website effectively tells the brand story through every detail, is highly interactive, and customers can find detailed information at their fingertips, while sales teams can utilize it as they interact with prospects. The project allowed CHF to increase their digital presence and develop consistent guidelines for targeting prospects and creating a brand story that carries through all campaigns and initiatives moving forward to create a seamless experience for customers.
Culp Home Fashions
Culp Home Fashions (CHF) is a family owned and publicly traded B2B manufacturing company founded in 1972, and it is the largest producer of mattress fabrics in North America.
They are leaders and innovators in the bedding industry, both in design and technology. Their flagship facility is located near High Point, NC, the “furniture capital of the world,” and home of the biannual High Point Furniture Market, the largest home furnishings trade show, which draws over 2,000 exhibitors from around the world. Their commitment to quality and innovation is at the forefront of their continued growth.
The internal team at Caktus Group invested in HubSpot to increase their marketing reach, yet they wanted to ensure they were effectively optimizing the platform. Ian Huckabee reached out to Stratagon through the HubSpot Solutions Partner directory for a marketing audit, and learned more about Stratagon’s capabilities, including the Kickstart program, where our team does a deep dive to assess all marketing efforts, optimize HubSpot, and formulate a plan of action moving forward.
Through this partnership, Caktus Group realized that they needed to add a new persona to their target audience to effectively grow their sales capability. The Stratagon account team built out a content strategy and launched a new blog specifically catered to this new persona, which has significantly helped their marketing program to generate ROI. Stratagon has also helped Caktus with landing page design and development, content writing, and targeted digital advertising campaigns.
Caktus Group is a development firm of web and SMS experts that specializes in discovery workshops, team augmentation, and custom web app development within Django and Python. They focus on solid internal and external partnerships to develop the most valuable features first and build scalable apps with their sharp team of experts to impact millions worldwide.
Certis USA sought an agency partner who was deeply rooted in both marketing expertise and industry experience to be able to effectively navigate and target the B2B marketplace within the realm of agriculture. They needed a strategy to align their marketing and sales practices and educate prospects throughout multiple levels of distribution from distributors/retailers to growers as the end users. Their unique product offering also needed specific messaging tailored to reach audiences effectively in both organic and traditional growing environments.
The Stratagon account team performed a deep dive into processes and products in order to develop goals and KPIs for improvements and boosting sales. Through this ongoing partnership, our team collaborates with Certis for full multi-channel marketing services, including web design and development, digital and print advertising, and experiential / trade show integrated media campaigns. Our team is an extension of their business operations nationally as they grow and develop new product launches.
Certis USA is a leading manufacturer and distributor of a broad line of biopesticide products for specialty agricultural and horticultural markets and the home and garden market. Their products provide valuable solutions by meeting the challenges faced by today’s growers who are seeking sustainable alternatives, resistant pest management and harvest solutions, and low pesticide residues for market flexibility and export accessibility.