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Higher Education Marketing 101: Why Persona Development is Vital To Recruitment Marketing

 

Agencies and Agriculture: Creating Strategic Growth

 

 

That critical decision to invest resources into seeking sage marketing advice from an agency is an important move. For those in agriculture, there are several hurdles you must tackle when trying to grow your business. Nine to Five-ers are few and far between in this world, and the traditional structures of the B2B space are turned on their heads. When agriculture or life science companies struggle to quantify results and have a ton on their plate, an agency may seem like one more thing to juggle. Luckily, an ag-specialized agency will work to streamline your processes, reach (the right) growers and distributors, and do it all with tailored research to ensure you’re not shouting into the void.

 

Getting started with an agency is like establishing just about any other relationship: you want to start off on the right foot with a basis of trust, mutual respect, and shared goals. Find an agency that knows your field as well as you do. From tackling the tradeshow gauntlet with ease to nurturing the correct grower/distributor/retailer customer, here are a few ways an agency will get you growing in the right direction. 

Growing Leadership in Agri-Marketing

 

 

Stratagon was a proud recipient of a Regional Best of NAMA award for our kickoff campaign work with Cibus. The agency was recognized for our SU 2017 Canola Kickoff Campaign with Cibus and placed as a NAMA National Finalist in the Multi-Media Campaigns division.

This campaign, in particular, was uniquely positioned in that Stratagon and Cibus determined the most success would come from aligning ourselves with two separate target markets, identifying both canola retailers and target growers primarily located in North Dakota and Montana.

Through carefully curated individualized and eye-catching collateral, we positioned Cibus (a newer contender breaking into the canola seed market) as a trusted high-yield research and technology backed player. 

 

A Tale of Two Furniture Companies: GDPR Compliance for the Furniture Industry

On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking yourself, what does that have to do with me? I’m a furniture manufacturer located in the United States. How can an EU law affect my business?

You’re not alone. In a recent survey conducted by Sage, 91% of American businesses lacked awareness surrounding details of the GDPR. 84% of those surveyed don’t understand the implications for their specific businesses.

 


Why Marketing and Sales Teams Should Act as One

 

Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key differences in job functions from creating content campaigns and building websites to directly engaging with the prospect whether it be via email, phone, or a face-to-face meeting. But, the goal for both sales and marketing never changes: close new customers and delight them with ultimate service.

5 Tips to Enhance Your Effectiveness as Project Manager

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. Lucky us! From leading a team to applying oversight or strategy to juggling client demands, we need to be at the top of our game when it comes to managing projects and people.

4 Ways to Use Current Students to Recruit Prospective Students

The task of recruiting millennials is a whole new game, and the days of flashy advertisements and smooth sales pitches are dead. Let’s be real – a college education is expensive. Prospective students need more than nice fliers and a holiday card in the mail to commit to your institution. Prospects want hard evidence that they will get their money’s worth if they choose to attend your university, and what better proof can you offer than your thriving current students?

Why Don't You Have a CRM Tool Already?

As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency, can help with their marketing efforts. I speak with small businesses and Fortune 100 companies and see my share of business strategies (or lack thereof). It still amazes me, however, how many times I learn that companies, regardless of size, are still not using a Client Relationship Management (CRM) tool.

 

 

 

 

 

Topic Clusters: What You Need to Know About How Content Strategy Is Changing

 

Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know everything there is to know about it. But guess what? Search has changed again.  

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

5 Tips to Conquer Your First INBOUND Conference

 

Traveling with work is both exciting and stressful. Your first business conference can be a true first glance into adulthood. Last year, I attended my first one. It was HubSpot’s INBOUND conference in Boston, and lucky for you, I took notes on how to survive the week. Check out my tips below to conquer your first INBOUND experience.  

 

Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world. 

 

The answer isn’t really all that cut-and-dry.  The truth of the matter lies somewhere in the middle.  Tired old postcards are just that…tired.  And emails (which are, believe it or not, considered more and more to be traditional) are only effective with succinct subject lines, consideration for A/B testing and relevant calls-to-action.  But incorporating some traditional marketing methods into a forward-thinking digital strategy can have impactful results.

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