Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students.
If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.
Trade show planning and closing the loop doesn’t begin after the trade show. The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.
With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined interfaces that prioritize usability when looking at analytics. Hubspot's latest update to their performance analytics interface is not only easier on the eyes but ensures that data is more digestible for ease of use. Inbound Marketing Associate Justin demoed a few key updates in this video.
There are way too many pages now creating way too much content for way too many people, and unfortunately, that means that there is a ton of competition and limited real estate for prime organic visibility.
SO you can’t fault Facebook for the fact that they are simply trying to make sure that interactions are meaningful and that users are only seeing the best, most relevant content catered to them. This makes the user experience unique, and honestly is the premise behind the methodology of inbound, an engaging digital content strategy.
Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital marketers, we've certainly noticed a difference. While we can't change the algorithm, we can stay proactive and adjust our social strategies accordingly. Account Manager Kassi Whitman shares her takeaways and tips on prioritizing content that will respond well to these recent changes in the video below.
As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort to boost your brand recognition and to generate new leads?
Where do you start: contact an agency, hire a new associate to focus on just that, or take a go at it yourself?
Either way, you need to start with evaluating your most important asset and the center of your marketing efforts – your website! A website was originally created in the early 2000’s as a place holder and extension of the Yellow Pages for customers to look you up. Now, websites have morphed into a tool, and yours should be the hardest working sales tool that you have. It works 24/7 without complaining or charging overtime!
Here are a few tips and tricks that we consider to be website auditing 101 or 'the basics' to determine if your website meets today’s tough standards.
Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start off on the right track, from marketing assessments to technology audits. Business Development Lead Michael Christian brings up the top five things that you should consider before doing so.
So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were piloting chatbots in 2017, while 32% were planning to use them by the end of the year. Chatbots may very well be the next big thing in online customer experience, which is great! Chatbots allow you to have personalized one-on-one conversations with your prospects about what they care about when THEY are ready with questions.
It goes without saying that the higher education recruitment process has experienced major upheaval in the past decade. As a result of the decline in effectiveness of traditional advertising techniques, a shift in how applications
are completed (now over ninety percent online), and prospective students’ ability to readily access outside testimonials and reviews, it’s no surprise that institutions are shifting to an inbound approach to nurture student relations and deliver valuable content to engage students.
The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing Specialist Kelly Buck lays out four tips for maximizing your marketing automation tactics!
That critical decision to invest resources into seeking sage marketing advice from an agency is an important move. For those in agriculture, there are several hurdles you must tackle when trying to grow your business. Nine to Five-ers are few and far between in this world, and the traditional structures of the B2B space are turned on their heads. When agriculture or life science companies struggle to quantify results and have a ton on their plate, an agency may seem like one more thing to juggle. Luckily, an ag-specialized agency will work to streamline your processes, reach (the right) growers and distributors, and do it all with tailored research to ensure you’re not shouting into the void.
Getting started with an agency is like establishing just about any other relationship: you want to start off on the right foot with a basis of trust, mutual respect, and shared goals. Find an agency that knows your field as well as you do. From tackling the tradeshow gauntlet with ease to nurturing the correct grower/distributor/retailer customer, here are a few ways an agency will get you growing in the right direction.
