These days, we have access to information galore. We can scroll till our thumbs go numb, follow anyone from celebrities to dressed up dogs, and receive groceries without ever leaving the comforts of home. Yet, amid this streamlining, something is missing.
People actually crave human interaction.
For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That success is imperative not only for proving to your boss you are doing something, but also for ensuring you're not wasting time and money on strategies that don't work for your business. Unfortunately, it's not always clear what KPI's you should be measuring or why. Marketing Specialist Kelly Buck and Jon Repp delve into the reasoning behind variable metrics and selecting the right KPI for your platform and objective.
When I went into graphic design, I had no idea how much I would broaden my knowledge. Agriculture isn’t just all leaves, soil, some fields, and a couple farmers sitting on tractors with flannels on. When I found this out, I was in pure shock. They don’t teach you this stuff in school kids. I never knew I’d need to use my Graphic Design BFA degree from the School of Design at Rochester Institute of Technology to design for canola, wheat, insecticides, pesticides… you name it. If it grows in soil or is around soil… I’ve probably designed for it.
Hi! I’m Melissa and I’m an account manager here at Stratagon. I wanted to talk a little bit about agency and client relationships and why it’s key to work hand in hand together for better success.
As a strategic partner, Stratagon is an extension of our clients. It’s important that your agency plays an integral role in your business strategy and is influential in driving business results.
In the age of design bloggers, HGTV and weekend DIY decorators, influencer marketing is one of the most powerful tools in the furniture and textile industry.
Creating engaging content for your audience is a team effort- and as the way users engage with content continues to evolve, so do marketers' strategies. Graphic Designer Emily Butler and Content Specialist Catherine Whitaker paired up for this episode of The Blender.
As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry, creating opportunities in the marketplace that is anticipated to grow astronomically- to $75.7 billion by 2020. The demand continues to heighten as both consumers and business services rely more and more on the power and capabilities for day-to-day continuity.
Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students.
If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.
Trade show planning and closing the loop doesn’t begin after the trade show. The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.
With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined interfaces that prioritize usability when looking at analytics. Hubspot's latest update to their performance analytics interface is not only easier on the eyes but ensures that data is more digestible for ease of use. Inbound Marketing Associate Justin demoed a few key updates in this video.
There are way too many pages now creating way too much content for way too many people, and unfortunately, that means that there is a ton of competition and limited real estate for prime organic visibility.
SO you can’t fault Facebook for the fact that they are simply trying to make sure that interactions are meaningful and that users are only seeing the best, most relevant content catered to them. This makes the user experience unique, and honestly is the premise behind the methodology of inbound, an engaging digital content strategy.
