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Influencer Marketing in the Furniture and Textile Industry

 

In the age of design bloggers, HGTV and weekend DIY decorators, influencer marketing is one of the most powerful tools in the furniture and textile industry.

The Blender: Seamlessly Integrating Visuals and Content

Creating engaging content for your audience is a team effort- and as the way users engage with content continues to evolve, so do marketers' strategies. Graphic Designer Emily Butler and Content Specialist Catherine Whitaker paired up for this episode of The Blender.

Conquering the SaaS Content Mountain

 

 

As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry,  creating opportunities in the marketplace that is anticipated to grow astronomically- to $75.7 billion by 2020. The demand continues to heighten as both consumers and business services rely more and more on the power and capabilities for day-to-day continuity. 

Realizing ROI: How to Measure Your Recruitment Efforts in Higher Ed Marketing

 

 

Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students. 

Converting ROI Post Trade Show

 

 

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.

Closing the Loop in Trade Show Marketing

 

 

Trade show planning and closing the loop doesn’t begin after the trade show.  The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.

The Sprocket: Hubspot's Performance Analytics Interface

 

With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined interfaces that prioritize usability when looking at analytics. Hubspot's latest update to their performance analytics interface is not only easier on the eyes but ensures that data is more digestible for ease of use. Inbound Marketing Associate Justin demoed a few key updates in this video.

Why Did Facebook Make the Algorithm Change to Decrease Organic Traffic?

 

There are way too many pages now creating way too much content for way too many people, and unfortunately, that means that there is a ton of competition and limited real estate for prime organic visibility.

SO you can’t fault Facebook for the fact that they are simply trying to make sure that interactions are meaningful and that users are only seeing the best, most relevant content catered to them. This makes the user experience unique, and honestly is the premise behind the methodology of inbound, an engaging digital content strategy.

 

 

Tech Talk: Facebook's Algorithm Changes

 

Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital marketers, we've certainly noticed a difference. While we can't change the algorithm, we can stay proactive and adjust our social strategies accordingly. Account Manager Kassi Whitman shares her takeaways and tips on prioritizing content that will respond well to these recent changes in the video below.

Web Audit 101: A Guide to Assessing Your Company Website

 

As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort to boost your brand recognition and to generate new leads? 

Where do you start: contact an agency, hire a new associate to focus on just that, or take a go at it yourself? 

Either way, you need to start with evaluating your most important asset and the center of your marketing efforts – your website! A website was originally created in the early 2000’s as a place holder and extension of the Yellow Pages for customers to look you up.  Now, websites have morphed into a tool, and yours should be the hardest working sales tool that you have. It works 24/7 without complaining or charging overtime!

Here are a few tips and tricks that we consider to be website auditing 101 or 'the basics' to determine if your website meets today’s tough standards. 

Five Things to Consider When Working With an Agency

 

Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start off on the right track, from marketing assessments to technology audits. Business Development Lead Michael Christian brings up the top five things that you should consider before doing so. 

How to Use Chatbots to Discover Prospect Needs

 

So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were piloting chatbots in 2017, while 32% were planning to use them by the end of the year. Chatbots may very well be the next big thing in online customer experience, which is great! Chatbots allow you to have personalized one-on-one conversations with your prospects about what they care about when THEY are ready with questions.

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