It’s time to pick up all the pieces of your marketing puzzle and create one map to move forward. We take a holistic approach to your business to integrate all aspects of sales and marketing for success.
Your company in unique. We dig deep to understand your industry and needs in order to align goals, and then we continually stay ahead of the trends to differentiate your products and services.
We collaborate with you and on your behalf to source the best marketing solutions for your business. We’ll walk beside you through consultation, adjust strategy as needed, and implement campaigns for your success.
Our experts lead with strategy and align martech and creative to drive measurable ROI. No more juggling service providers – we’re here to provide expertise in all areas of marketing through one integrated partnership.
We don’t take a cookie-cutter approach to your marketing needs. Your strategy will be tailored to fit your goals and KPIs, and your account team will measure results and work directly with you along the way.
We’re intentional lifelong learners who understand that marketing and technology are ever-changing. We stay ahead of the trends through ongoing research and implement the newest innovations.
INTEGRATED MARKETING
Are you communicating with prospects where they are? Reaching audiences across communication channels is more important than ever. Integration and optimization across channels increases the contextual relevance of each message, resulting in higher engagement.
SERVICE & SALES ENABLEMENT
Marketing goes hand in hand with your other company processes. Connect with your customers in a way that is personable and turns them into promoters of your business. We help you align marketing and sales efforts in order to respond faster and keep customers happier by integrating technology, processes, and content to help you grow.
We contacted Stratagon through the HubSpot partner portal because we wanted to more effectively use the platform. That was an important part of what has gotten our marketing program able to generate ROI.
One of the benefits that Stratagon has given us is really looking at our tactics holistically and pushing us to connect the strategy to what we are doing every day. I appreciate that they constantly push back on us.
The internal team at Caktus Group invested in HubSpot to increase their marketing reach, yet they wanted to ensure they were effectively optimizing the platform. Ian Huckabee reached out to Stratagon through the HubSpot Solutions Partner directory for a marketing audit, and learned more about Stratagon’s capabilities, including the Kickstart program, where our team does a deep dive to assess all marketing efforts, optimize HubSpot, and formulate a plan of action moving forward.
Through this partnership, Caktus Group realized that they needed to add a new persona to their target audience to effectively grow their sales capability. The Stratagon account team built out a content strategy and launched a new blog specifically catered to this new persona, which has significantly helped their marketing program to generate ROI. Stratagon has also helped Caktus with landing page design and development, content writing, and targeted digital advertising campaigns.
CAKTUS GROUP
Caktus Group is a development firm of web and SMS experts that specializes in discovery workshops, team augmentation, and custom web app development within Django and Python. They focus on solid internal and external partnerships to develop the most valuable features first and build scalable apps with their sharp team of experts to impact millions worldwide.
Force Management has a niche audience and sought a strategic partner for campaigns to reach their target personas. They needed support from an agency to provide strategy and execution for their Account-Based Marketing (ABM) campaigns to strategically target new accounts to drive awareness and nurture a specific set of companies through digital display advertising. The marketing team needed a unified strategy to bring together all portions of their plan to enable the sales team to succeed.
Through discovery and strategy sessions, Stratagon identified opportunities to integrate all communication channels including social (paid/non-paid), email, and direct mail. We have been able to incorporate both traditional and digital activities to influence the sales cycle and increase revenue for the organization. Within the first six months of the ABM campaigns, Force Management engaged with execs in specific companies that are otherwise very difficult to reach. Our ongoing partnership includes digital marketing and inbound services, paid digital advertising, and experiential marketing.
FORCE MANAGEMENT
Force Management works in the B2B space by providing customized sales consulting and training services to high-technology organizations. Their Command Series helps companies increase sales revenue by training them to repeatedly sell on value while aligning cross-functionally on their differentiation and what’s most important for their buyers.
Culp Inc. exists in a B2B industry that has historically focused on traditional marketing efforts to grow business primarily through trade shows. They had a functional yet outdated website and needed a strategic plan to integrate all the pieces of their marketing puzzle in order to stay relevant in today’s digital climate. The website needed to effectively portray the unique and innovative manufacturing capabilities and products that they offer.The goals were to position Culp Home Fashions as the premier player in their market with a custom site targeting personas to support their trends, technology and products.
Our team completed an in-depth website audit and developed a new site on the HubSpot CMS platform that integrates with their current Salesforce instance. We also implemented a new strategy for digital, content, creative, and social platforms to drive overall engagement, along with creating personas and an integrated marketing strategy to boost marketing and sales efforts for the organization. The shared goal was to create a digital footprint that would help connect with the direct customer base, as well as catalyze demand with the end consumer. The updated website effectively tells the brand story through every detail, is highly interactive, and customers can find detailed information at their fingertips, while sales teams can utilize it as they interact with prospects. The project allowed CHF to increase their digital presence and develop consistent guidelines for targeting prospects and creating a brand story that carries through all campaigns and initiatives moving forward to create a seamless experience for customers.
Culp Home Fashions
Culp Home Fashions (CHF) is a family owned and publicly traded B2B manufacturing company founded in 1972, and it is the largest producer of mattress fabrics in North America.
They are leaders and innovators in the bedding industry, both in design and technology. Their flagship facility is located near High Point, NC, the “furniture capital of the world,” and home of the biannual High Point Furniture Market, the largest home furnishings trade show, which draws over 2,000 exhibitors from around the world. Their commitment to quality and innovation is at the forefront of their continued growth.
