Sales Enablement

If you don’t know where you’re going, you definitely can’t get there. That’s why we dig deep with your organization by asking the right questions when it comes to your revenue growth goals to work backwards and create a plan that will satisfy all internal and external stakeholders.

What’s smarketing? Sales + marketing alignment! It’s difficult to implement processes across an organization, so we help align goals and resources by establishing joint key performance indicators, learn how to provide ongoing insight and analysis on forecasting and deals, and plan the right content that your prospects need. We can even help with change management if you’re experiencing pushback about the way things have always been.

Here’s where it all comes to fruition: strategy is the map for all movement forward. Our account team puts plans into place for who your buyer personas or ICPs (ideal client profiles) are, does competitive research as needed, develops content plans to move your prospects through the buyer’s journey, and our production team builds the creative framework to make it happen. Then, we create a reporting strategy to show the impact and attribution of efforts.

Next, we integrate the top marketing and sales technology tools to put the plan into place. Using technology like HubSpot, Salesforce, BrandGen, and more, we automate marketing campaigns and enable sales teams to qualify leads faster and increase revenue. We also train and support your teams to successfully implement these tools to reach customers where they are in the funnel to have a streamlined journey – because it’s all about creating a great experience for your customers.