Branding is a collection of powerful assets that are crucial in connecting with any audience. More than just what you see, the most powerful brands are deliberate in a range of senses including the holy grail: establishing a feeling that ultimately keeps the brand as the most viable contender for their product/service.
Avoid the temptation to lean on assumptions and unlock your company’s true potential with a strategic brand toolkit, customized precisely for your audiences and needs.
All (good) agencies start with some sort of brand discovery process to uncover opportunities, but not all processes are born equal. With our deep understanding of how a brand exists and operates beyond the theoretical, we only dig into the most important areas that make a real difference.
Together we’ll unpack the most crucial aspects of your brand identity, whether you are looking to completely revamp, sharpen some dulled edges, or build something entirely new. It all starts with understanding your audiences and finding the powerful overlap of what they care about in comparison with what you care about. That’s the sweet spot we’re obsessed about (and you should be, too).
The discovery will reveal a range of opportunities and help you set realistic goals that are powerful to your bottom line, and we see your success as our own. Our approach to brand strategy balances the tried & true with cutting-edge opportunities that are all about meeting your audiences where they are.
With a plan in place, we get to work on bringing it to life, building a brand toolkit that will empower your aspirations. For some, this may be as simple as an aesthetic facelift, providing design assets that your team can practically put into use. For those aiming for the stars, we’ll sculpt deep solutions that prepare you for launch and beyond.
Having a great toolkit is crucial, but we go a step further and provide hands-on guidance for how, when, and why to use the assets we create to build a brand story. Or, if you’re looking for a strategic partner in your overall marketing, we provide a range of ongoing retainer support and sincerely love growing alongside our diverse portfolio of clients.
MANRRS had a disjointed brand presence among their audiences and member chapters. The national nonprofit organization was growing, so the brand needed more depth and clarity. Our team redefined a clear and authentic voice that reflected the evolving organizational beliefs and built a simple yet powerful visual foundation. All of this was implemented into a feature-rich website organized in a digestible way, featuring custom functionality, cohesive structure, and improved UX.