--- title: "Email Marketing and Automation: Nurture, Engage, Convert Audiences" description: Email marketing & marketing automation allow you to nurture prospects and customers to engage, educate, and convert audiences. image: https://www.stratagon.com/hubfs/2022%20refresh/Assets/Featured%20Images/stg-featuredimage-4.png --- [![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ](https://www.stratagon.com) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Markets](https://www.stratagon.com/markets) - [EDU Solutions](https://edu.stratagon.com) - [Agriculture Solutions](https://ag.stratagon.com) - [Contact](https://www.stratagon.com/contact-us) - [Insights](https://www.stratagon.com/blog) - [News](https://www.stratagon.com/news) - [Careers](https://www.stratagon.com/careers) - [Charlotte, NC](https://www.stratagon.com/locations/charlotte) - [High Point, NC](https://www.stratagon.com/locations/high-point) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) # Email Marketing + Automation ## Nurture Your Prospects in a Personalized, Helpful Way Email marketing is the development of targeted business emails to your prospects and customers that enables you to boost conversions, educate subscribers, and provide valuable information that will keep audiences engaged with your company. The email marketing channel is a strategic tool to nurture your audiences effectively as marketing technology continues to evolve. Paired with marketing automation tools to streamline monotonous tasks, email marketing can keep your products and service top of mind for your prospects in the right ways at the right times to expedite the sales process (without being pushy or annoying). We're here to help you implement an email marketing strategy allows you to build relationships using personalization, automation triggers, and workflows. ###### FEATURED CASE STUDY ## North Carolina Central University The NCCU Undergraduate Admissions leadership team needed to meet their ambitious EoY enrollment goal for committed students, so they needed a strategic plan to boost prospective student engagement and a way to take the burden off their small internal team. Automated email nurturing with smart content differentiated to students and parents at different steps in the application process paired with targeted ads kept NCCU top of mind, and supplemental event & program support boosted overall results.  [VIEW NOW](https://bit.ly/3qRAXFt) ###### WHAT WE DO ### Strategize, Automate, Test, Refine, and Monitor Digital marketing automation is never a "set it and forget it" process – it involves strategic email marketing strategy and marketing automation tools to set up sales teams for success. #### Email Marketing Strategy | - Define personas - Develop a user journey - Set goals and KPIs - Create relevant content - Design + copywriting - Deliver clear CTAs - Ensure email compliance | | --- |   #### Marketing Automation | - Develop email templates - Set up HubSpot email automation - Segment audiences & lists - Use smart copy for varying audiences - Develop email workflows - A/B test marketing emails - Analyze metrics & data - Monitor & adjust emails | | --- | ![stg-horizontal-color](https://www.stratagon.com/hubfs/2023%20Updated%20STG%20Logo/stg-horizontal-color.svg) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Insights](https://www.stratagon.com/blog) - [Contact](https://www.stratagon.com/contact-us) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) ###### LET'S TALK 888.506.3466 sales@stratagon.com ###### HIGH POINT, NC 501 W. English Rd High Point, NC 27262 ###### CHARLOTTE, NC 129 W Trade St, Suite 1000 Charlotte, NC 28202 ©2026 Stratagon, Inc. All rights reserved.  [Privacy Policy](https://www.stratagon.com/privacy-policy)