Email marketing is the development of targeted business emails to your prospects and customers that enables you to boost conversions, educate subscribers, and provide valuable information that will keep audiences engaged with your company. The email marketing channel is a strategic tool to nurture your audiences effectively as marketing technology continues to evolve.
Paired with marketing automation tools to streamline monotonous tasks, email marketing can keep your products and service top of mind for your prospects in the right ways at the right times to expedite the sales process (without being pushy or annoying). We're here to help you implement an email marketing strategy allows you to build relationships using personalization, automation triggers, and workflows.
The NCCU Undergraduate Admissions leadership team needed to meet their ambitious EoY enrollment goal for committed students, so they needed a strategic plan to boost prospective student engagement and a way to take the burden off their small internal team. Automated email nurturing with smart content differentiated to students and parents at different steps in the application process paired with targeted ads kept NCCU top of mind, and supplemental event & program support boosted overall results.