Wouldn’t it be great to get your message in front of ideal customers when they’re already in the area? Well, dreams do come true. Location-based marketing uses data from past or present mobile device locations to deliver relevant content to prospects and customers. Using geographical location, marketers can launch geofencing and geotargeting campaigns to target audiences at places and times that keep your campaign top of mind for visitors to take a desired action. Geotargeting presents ads using historical or active location data, while geofencing creates a virtual “fence” around a location to serve ads to audiences who enter that area (it can even be used as geoconquesting to deliver ads to audiences in a competitor’s location).
Our strategic campaigns can help your company develop location-based marketing to drive traffic to a tradeshow booth or event, urge customers to visit a store location using a well-timed discount offer, or increase awareness about a new amenity coming to an area.