--- title: "Out-of-Home (OOH) Advertising: Marketing Outside the Home" description: OOH ads reach prospects outside their homes via billboards, airports, outdoor spaces, and more. Expand your marketing beyond home boundaries. image: https://www.stratagon.com/hubfs/2022%20refresh/Assets/Featured%20Images/stg-featuredimage-4.png --- [![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ](https://www.stratagon.com) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Markets](https://www.stratagon.com/markets) - [EDU Solutions](https://edu.stratagon.com) - [Agriculture Solutions](https://ag.stratagon.com) - [Contact](https://www.stratagon.com/contact-us) - [Insights](https://www.stratagon.com/blog) - [News](https://www.stratagon.com/news) - [Careers](https://www.stratagon.com/careers) - [Charlotte, NC](https://www.stratagon.com/locations/charlotte) - [High Point, NC](https://www.stratagon.com/locations/high-point) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) # Out-of-Home Advertising ## Creating a Marketing Impact Outside   Although digital marketing is the ruler of the internet, we need to reach target audiences across a variety of channels to keep our products and services top of mind to move prospects through the funnel. Out-of-home (OOH) advertising involves using marketing channels that are outside of a prospect’s home, which can include billboards, buses, airport or other travel advertising, and a multitude of outdoor spaces. OOH ads are typically large, and people encounter them easily in the real-world environment, so with a well-placed strategy that complements and connects back to digital data, out-of-home marketing campaigns can be highly impactful.   If you’re looking to reach target audiences through multiple channels for brand awareness, our strategic out-of-home campaigns can catch the attention of prospects and drive them to connect digitally through a variety of online channels. ###### FEATURED CASE STUDY ## Certis Biologicals Double Nickel® was the first of its kind on the market: an effective biological fungicide known to combat plant disease. However, as the biologicals market grew, the messaging became stale, and it was no longer the only biofungicide on the market – in fact, it had become saturated, so product differentiation was key to its comeback. An updated go-to-market strategy educated prospects about the product’s value and effectiveness to powerfully protect the whole plant. With a refocused product promotion strategy to drive engagement & conversions, they regained market share for sales enablement. [VIEW NOW](https://bit.ly/42OhpiK) ###### WHAT WE DO ### Get the Right Audiences to View Your Campaigns As tech continues to move forward, OOH and digital out-of-home (DOOH) ads can connect back to digital data collection to capture target audiences and drive results. #### OOH Planning | - Identify goals & KPIs - Market research & strategy - Advertising creative & copywriting - Out-of-home programmatic ad buys | | --- | #### OOH Implementation | - Campaign launch - Advertising analytics & reporting - Digital lead conversion - Advertising optimization | | --- | ![stg-horizontal-color](https://www.stratagon.com/hubfs/2023%20Updated%20STG%20Logo/stg-horizontal-color.svg) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Insights](https://www.stratagon.com/blog) - [Contact](https://www.stratagon.com/contact-us) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) ###### LET'S TALK 888.506.3466 sales@stratagon.com ###### HIGH POINT, NC 501 W. English Rd High Point, NC 27262 ###### CHARLOTTE, NC 129 W Trade St, Suite 1000 Charlotte, NC 28202 ©2026 Stratagon, Inc. All rights reserved.  [Privacy Policy](https://www.stratagon.com/privacy-policy)