What’s paid search? It’s a way to get your product or service in front of the eyes of potential customers who are already looking into what you’re selling. In pay-per-click (PCC) marketing, you’re paying a search engine to place ads on a relevant results page to drive clicks to your site or landing page. The great thing is, you only pay if they click, and there are varying bid prices per click depending on the Google (or other platform) keywords you’re bidding on. Paid search is ideal for catching prospects when they’re already in the middle-of-funnel search stage – they know they have a problem, they’re searching for answers, and your solution could be directly in front of them with a click of a button.
With our effective planning & copywriting, audience & location targeting, and campaign spend management, you’ll get the most out of your budget to move prospects through the marketing & sales funnel.