Paid Search

Get More Out of Search Advertising with A Strategic Twist

What’s paid search? It’s a way to get your product or service in front of the eyes of potential customers who are already looking into what you’re selling. In pay-per-click (PCC) marketing, you’re paying a search engine to place ads on a relevant results page to drive clicks to your site or landing page. The great thing is, you only pay if they click, and there are varying bid prices per click depending on the Google (or other platform) keywords you’re bidding on. Paid search is ideal for catching prospects when they’re already in the middle-of-funnel search stage – they know they have a problem, they’re searching for answers, and your solution could be directly in front of them with a click of a button.  
With our effective planning & copywriting, audience & location targeting, and campaign spend management, you’ll get the most out of your budget to move prospects through the marketing & sales funnel.

Force Management

The sales training organization needed a way to stay top of mind during a long decision process across a variety of channels in a way that would be non-intrusive to prospects. With a little digging, the right tools, and a healthy dose of advertising strategy, our team discovered a way for Force Management to “be there” when prospects were already raising a hand for help – without being pushy. 


Manage the Full-Funnel Movement of Paid Search

With strategy as the foundation, we can help you do more with your AdWords campaign.

Paid Search Planning

  • Keyword research
  • AdWords strategy
  • Paid search copywriting
  • Audience & location targeting
  • Campaign launch

Advertising Campaign Management

  • AdWords management
  • Paid search ad spend management
  • PPC optimization
  • Ad campaign analytics
  • Campaign adjustments