Your most important business asset – the center of all of your marketing efforts – is your website. It’s more than a digital brochure of the products and services you offer. If it’s well-designed, both technically and visually, it will be the hardest-working sales tool on your team!
In order to stay on top of the market, perform better in search results, and provide an optimal user experience, your company’s web presence must change continually in response to the newest trends in web development.
Culp Home Fashions had a website that needed an uplift to show off their innovative manufacturing capabilities and the unique products they offer to stay relevant in today’s digital climate within a very traditional industry. They needed a strategic plan that would integrate all the pieces of their marketing puzzle, with an emphasis on breathing new life into their outdated website. Our team upgraded its design & functionality to minimize confusion, lengthen users’ time on page, and improve overall site navigation to increase web visitors and sessions.