Targeted Content Increases Prospect Engagement by 42% in a Single Year

CLIENT

EJ Victor

OUR EXPERTISE

Inbound Marketing

Lead Generation

Email Marketing & Automation

GOAL/OBJECTIVES

Drive website traffic and brand awareness through persona-focused content marketing

10k+

Website Sessions

RESULTS

Multi-Faceted Content Strategy Generates Leads

As a result of a comprehensive inbound content marketing strategy, EJ Victor was able to showcase their new offerings to buyers, designers, and consumers who were previously unaware of their expanded product lines and drive engagement through ongoing content creation.

10,888

Sessions

Driven to website by organic social, email, and paid advertising

5,945

Sessions

Directly attributed to effective email marketing campaigns

42%

Increase

In website traffic from comparative year-over-year period

EJ Victor is a high-end, traditional furniture brand in the home furnishings industry. In recent years, they have expanded their offerings to include a wider range of price points and design styles to appeal to a broader audience. By creating specific client personas and building strategic, targeted content for each potential customer type, we were able to bring awareness and drive engagement with EJ Victor’s new offerings.

THE CHALLENGE

EJ Victor needed to educate the home furnishings industry on their newly expanded design styles and varying price points in order to nurture customers.

In order to shift industry perspective, EJ Victor needed to pinpoint their audiences by creating user personas and showcasing their new offerings by highlighting the same elegant, quality craftsmanship, but for a broader appeal.

Beyond generating awareness of their evolving brand, they also needed to implement accurate and repeatable reporting measures to show the effectiveness of their marketing efforts and capitalize on the leads generated as a result of their new content strategy.

STRATEGIC ACTIONS

Expanding an Industry’s Perception of a Brand

With a 30+ year reputation as a luxurious, traditional home furnishings brand, delivering crafted pieces for a particular clientele, EJ Victor needed to reintroduce themselves to those in the industry in a way that encompassed their newer furniture lines. Designers and buyers who may have previously only considered EJ Victor for traditional décor could now add them to their portfolio for modern design esthetics and showrooms.