Sales & Marketing Collateral
Strategically target new accounts through an Account-Based Marketing method to reach niche audiences and unify the sales process
At the enterprise level within 6 months
In the pipeline
Engaged from campaign efforts
The purpose was to drive awareness of the services Force Management offers by nurturing a select set of companies through digital display advertising to develop sales qualified leads (SQLs). To do this, a few challenges had to be overcome.
First, niche audience. With such a specific target persona, it can be difficult to directly influence the right people within an organization to sway the sales process. Second, specific marketing tools and platforms were needed to target those specific accounts and ultimately implement the plan. And third, the marketing and sales teams had to unify their processes in order to achieve success.
Pinpointed key accounts and their pain points for messaging
Produced strategic creative assets to drive engagement
Implemented display ads to target specific accounts
Expanded our support to include video mailers, trade show collateral, and more