Digital Advertising Retargeting
Shorten sales cycles by strategically becoming top of mind when prospects "raise a hand" and search for topics related to the client's services
Impressions to a
Impressions served to a brand-aware audience
Campaign clicks by prospects, above average CTR of 6.7%
Contacts converted via form fill, averaging $335/mo. spend
Force Management needed a way to stay top of mind during a long decision process across a variety of channels in a way that would be non-intrusive to prospects. Could there be a way to capitalize on search traffic to provide a solution to top prospects exactly when they need it?
With a little digging, the right tools, and a healthy dose of advertising strategy, our team discovered a way for Force Management to “be there” when prospects are raising a hand for help – without being pushy.
Gathered TOFU-stage prospects who had previously visited Force Management
Served compelling ads with solution-centered copy to catch audience's attention
Bid on ads to MOFU-stage individuals who searched related topics on Google
Sent visitors to a landing page with solution-driven language to fill out a form