Strategic Brand Development & Inbound Marketing Builds Search Engine Authority

CLIENT

LiveSmart by Culp

OUR EXPERTISE

Inbound Marketing

HubSpot Partner Solutions

Brand Development

GOAL/OBJECTIVES

Create brand awareness around LiveSmart Performance Fabric by Culp and generate leads by integrating and optimizing all marketing channels

44.5%

Open Rate on Emails

RESULTS

Credibility Through Strategic Methodology

After launching, LiveSmart’s website has continually generated traffic and increased lead conversion opportunities with key targeted consumer, manufacturer, and retailer audiences. We optimized landing pages, crafted targeted social media campaigns, and focused blog posts to gain authority in search engines, ultimately elevating LiveSmart as a credible source for information and solutions.

44.5%

Rate

Opened emails in the first 6 months

872

Interactions

On Instagram in the first 6 months

24.5%

Increase

In blog views in the first year

livesmart-web

LiveSmart is Culp Inc.’s premium performance fabric made to withstand life’s everyday accidents. Innovation might not be the word you think of when it comes to textiles, but that’s exactly what Culp delivers. Culp sought an agency partner to help launch their LiveSmart brand and increase awareness across channels.

THE CHALLENGE

LiveSmart needed a solid marketing strategy to gain traction quickly and stand out among the competition.

As a performance fabric, Culp’s LiveSmart line was launching an unknown product into a highly competitive marketplace of performance fabrics.

Their desire was to develop and debut a fully integrated digital marketing campaign for the LiveSmart brand to quickly garner brand recognition and generate prospect engagement in B2B textiles.

livesmart-email
STRATEGIC ACTIONS

Starting from Scratch

Because we were developing the online presence for a new product line, the first nine to twelve months were dedicated to building LiveSmart’s brand and establishing a baseline for engagement and traffic across digital, web, social, and content. Then, we crafted a content strategy to build awareness and educate prospects.
01

Optimize

Researched SEO keywords to ensure resources would be readily found by target audiences

02

Plan

Strategized appropriate marketing channels to achieve optimal brand recognition

03

Create

Crafted strategic inbound content, providing valuable assets to targeted audiences

04

Launch

Introduced the new site supported by useful marketing automation and sales integration tools

We can implement inbound marketing for your company.

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