--- title: New AgTech Website Delivers Expertise to Reveal Go-To-Market Strategy description: To implement a comprehensive go-to-market strategy, AgTech company TARGAN needed a new website that would deliver clarity to ideal audiences and improve brand professionalism. image: https://www.stratagon.com/hubfs/2022%20refresh/Case%20Studies/Targan/TARGAN%20Website%201%20to%201%20image.jpg --- [![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ](https://www.stratagon.com) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Markets](https://www.stratagon.com/markets) - [EDU Solutions](https://edu.stratagon.com) - [Agriculture Solutions](https://ag.stratagon.com) - [Contact](https://www.stratagon.com/contact-us) - [Insights](https://www.stratagon.com/blog) - [News](https://www.stratagon.com/news) - [Careers](https://www.stratagon.com/careers) - [Charlotte, NC](https://www.stratagon.com/locations/charlotte) - [High Point, NC](https://www.stratagon.com/locations/high-point) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) # New AgTech Website Delivers Expertise to Reveal Go-To-Market Strategy --- ###### CLIENT TARGAN ###### OUR EXPERTISE [Website Design & Development](https://www.stratagon.com/services/website-design-and-development) [Market Strategy](https://www.stratagon.com/services/market-strategy) [Content Marketing](https://www.stratagon.com/services/content-marketing)   ###### GOAL/OBJECTIVES Digital agency support & implementation of a comprehensive go-to-market strategy with a website redesign to align with industry standards and improve brand professionalism.   --- ![Targan_Stacked_SingleColor_White](https://www.stratagon.com/hubfs/2022%20refresh/Case%20Studies/Targan/Targan_Stacked_SingleColor_White.png) 10,000 Page Views ###### RESULTS ## A Compelling Story for the Future of Animal AgTech TARGAN was bringing a product to market that had never existed before, so its message had to be clear and concise for potential customers and investors. With reimagined design and accurate content, the site revealed the right story to all website viewers. #### 10,000 Views Within a month and a half (45 days), the newly launched site had 10,627 page views post-launch. TARGAN’s team used the new site to push traffic from in-person industry tradeshows to drive sales enablement and educate prospects about their technology and future project pipeline.    #### Improved User Experience (UX) Our process started with website and design discovery, then moved into copywriting, web design, and launch and deployment. Throughout the process, our technical team ensured that the structure and functionality of the site would improve the user experience (UX) for easy-to-navigate pages and accessibility for all audiences to interact effectively.  #### Increased Clarity Starting with a deep dive into target personas/ideal client profiles and audiences, our content team worked with the TARGAN team to rework all content on the site to improve understanding, improve calls to action (CTAs), and implement SEO best practices. Then, the design team brought it to life with fresh creative elements to drive interest.  ![TARGAN Background2 (1)](https://www.stratagon.com/hs-fs/hubfs/TARGAN%20Background2%20(1).png?width=2000&height=1125&name=TARGAN%20Background2%20(1).png) #### TARGAN utilizes cutting-edge technology to reshape animal health and protein production through innovative engineering to foster a sustainable food supply and enhance animal welfare in the poultry, livestock, and aquaculture industries. With Stratagon’s expertise in agriculture and B2B manufacturing, we formed an ideal partnership to develop a winning strategy that would propel them forward in the industry. ###### THE CHALLENGE #### A Need for Context and Clarity The existing TARGAN website was lacking context, and they needed audiences to identify who they are, what they do, and how they are innovating.   TARGAN desired a new website to drive their go-to-market strategy and showcase their value while providing a clear picture of how their cutting-edge technologies boost ROI for operations managers and investors. They also needed to display how they are continually developing projects to improve the animal production industry and wanted to draw in potential talent to hire. ![TARGAN Place Holder](https://www.stratagon.com/hs-fs/hubfs/2022%20refresh/Case%20Studies/Targan/TARGAN%20Place%20Holder.jpg?width=2000&height=250&name=TARGAN%20Place%20Holder.jpg) ###### STRATEGIC ACTIONS ## Driving Value Through Strategic Content and Design The animal protein industry had never seen innovations like this before, so TARGAN had a secret worth sharing. Their groundbreaking technology was beneficial for the industry, but it was also difficult to explain to multiple audiences that were unfamiliar with its capabilities. ![TARGAN Green 01](https://www.stratagon.com/hs-fs/hubfs/2022%20refresh/Case%20Studies/Targan/TARGAN%20Green%2001.png?width=87&height=60&name=TARGAN%20Green%2001.png) ### Unpack Performed deep dive work into the company’s innovative technologies, current assets, and future goals ![TARGAN Green 02](https://www.stratagon.com/hs-fs/hubfs/2022%20refresh/Case%20Studies/Targan/TARGAN%20Green%2002.png?width=89&height=60&name=TARGAN%20Green%2002.png) ### Interview Conducted Q&A sessions with our account & content teams and their expert scientists, engineers, and marketing & sales teams ![TARGAN Green 03](https://www.stratagon.com/hs-fs/hubfs/2022%20refresh/Case%20Studies/Targan/TARGAN%20Green%2003.png?width=85&height=60&name=TARGAN%20Green%2003.png) ### Build Using the research and updated strategic direction, created content and design that aligned with their needs ![TARGAN Green 04](https://www.stratagon.com/hs-fs/hubfs/2022%20refresh/Case%20Studies/Targan/TARGAN%20Green%2004.png?width=89&height=60&name=TARGAN%20Green%2004.png) ### Launch Developed an innovative website with improved UX, user journey, and functionality to mirror their capabilities ## Need to create a clearer picture of your products and services through a website that tells your story? 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