--- title: "Account-Based Marketing (ABM): Targeting Accounts for ROI" description: Account-Based Marketing (ABM) allows you to target key B2B accounts through companies and roles and accelerates deal cycles and close rates. image: https://www.stratagon.com/hubfs/2022%20refresh/Assets/Featured%20Images/stg-featuredimage-4.png --- [![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ![stg-horizontal-whitetype](https://www.stratagon.com/hubfs/stg-horizontal-whitetype.svg) ](https://www.stratagon.com) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Markets](https://www.stratagon.com/markets) - [EDU Solutions](https://edu.stratagon.com) - [Agriculture Solutions](https://ag.stratagon.com) - [Contact](https://www.stratagon.com/contact-us) - [Insights](https://www.stratagon.com/blog) - [News](https://www.stratagon.com/news) - [Careers](https://www.stratagon.com/careers) - [Charlotte, NC](https://www.stratagon.com/locations/charlotte) - [High Point, NC](https://www.stratagon.com/locations/high-point) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) # Account-Based Marketing ## Flip the Sales Funnel to Target the Companies You Want Account-Based Marketing is a strategic approach for B2B marketing & sales that brings awareness to key influencers within ideal customer organizations to increase engagement and push leads through the sales funnel.  Why is ABM important? It enables you to choose the exact companies and roles you’d like to target with marketing to “flip the funnel” by accelerating sales and increasing close rates – and our team has been refining ABM strategies for years. We even have proprietary ABM technology that can boost your processes for successful outcomes. ###### FEATURED CASE STUDY ## Force Management The B2B sales training organization needed increased support from an agency who could plan and execute a solid strategy for their ABM campaigns, targeting specific high-reward accounts. Through careful planning and digital display advertising targeted to a niche audience, they engaged with specific companies that were otherwise very difficult to reach and gained new enterprise customers. [VIEW NOW](https://www.stratagon.com/our-work/force-management-account-based-marketing) ###### WHAT WE DO ### Accelerate Demand with Strategic ABM Tactics Account-based marketing can be complicated, but we break it down, simplify the perplexing details, and help you move forward with clarity. From defining your Ideal Client Profile (ICP) targets to enabling your sales team for success, you can streamline and grow your ABM campaigns. #### ABM Account Management | - Defining ICP accounts - Identifying buyer/decision maker roles - Sales and marketing outreach - Sales and alignment | | --- |   #### ABM Implementation | - ABM strategy & planning - ABM targeting (BrandGen) - Advertising design and copy - ABM metrics and analysis | | --- | ###### ALL ACCESS ## Our Top Account-Based Advertising Resources We’ve compiled the best of our ABM & digital advertising assets with our partners at BrandGen.io. Submit your information through the form to access yours today! [B2B Strategy Guide](https://www.stratagon.com/hubfs/BrandGen_RichContent_B2BFramework.pdf) [An ABM Mindset](https://www.stratagon.com/hubfs/BrandGen_RichContent_TransitioningTeam.pdf) [Demystifying ABM](https://www.stratagon.com/hubfs/BrandGen_ABM_Ebook.pdf) [Success in ABM](https://www.stratagon.com/hubfs/BrandGen_RichContent_SuccessInABM.pdf) ![stg-horizontal-color](https://www.stratagon.com/hubfs/2023%20Updated%20STG%20Logo/stg-horizontal-color.svg) - [Home](https://www.stratagon.com) - [About](https://www.stratagon.com/about-us) - [Our Work](https://www.stratagon.com/our-work) - [Services](https://www.stratagon.com/services) - [Insights](https://www.stratagon.com/blog) - [Contact](https://www.stratagon.com/contact-us) - [* * ](https://www.facebook.com/stratagon) - [* * ](https://twitter.com/stratagonInc) - [* * ](https://www.instagram.com/stratagoninc) - [* * ](https://www.linkedin.com/company/3596388) - [* * ](https://www.tiktok.com/@stratagoninc) ###### LET'S TALK 888.506.3466 sales@stratagon.com ###### HIGH POINT, NC 501 W. English Rd High Point, NC 27262 ###### CHARLOTTE, NC 129 W Trade St, Suite 1000 Charlotte, NC 28202 ©2026 Stratagon, Inc. All rights reserved.  [Privacy Policy](https://www.stratagon.com/privacy-policy)