Account-Based Marketing is a strategic approach for B2B marketing & sales that brings awareness to key influencers within ideal customer organizations to increase engagement and push leads through the sales funnel.
Why is ABM important? It enables you to choose the exact companies and roles you’d like to target with marketing to “flip the funnel” by accelerating sales and increasing close rates – and our team has been refining ABM strategies for years. We even have proprietary ABM technology that can boost your processes for successful outcomes.
The B2B sales training organization needed increased support from an agency who could plan and execute a solid strategy for their ABM campaigns, targeting specific high-reward accounts. Through careful planning and digital display advertising targeted to a niche audience, they engaged with specific companies that were otherwise very difficult to reach and gained new enterprise customers.
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