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Engagement + Content Strategy

Medical staffing specializing in travel and permanent placement for nurses, allied health professionals and physicians.

Digitally, CoreMedical Group continues to focus on increasing quality engagement and user experience to further position them as an industry thought leader and key resource provider to their target audiences in healthcare recruitment. In order to gain this status, they sought help with incrementally making improvements to their website along with developing a strong digital and content presence.

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THE CHALLENGE

With user experience, engagement, brand awareness, and conversion at the center of CoreMedical’s concerns, the challenge was to work within the allotted budget to offer a multi-faceted strategy to quickly and efficiently provide an experience for the users across all of CoreMedical’s personas. After the initial discovery phase, it was recommended to migrate the CoreMedical site to HubSpot, which would allow for increased efficiency and flexibility in content + site management.

With a focus on increasing quality engagement and experience for visitors, marketing efforts have been successful in establishing the foundations for growing CoreMedical’s effectiveness on and offline, even in the face of significant changes on the web.

THE SOLUTION

Marketing efforts have been successful in establishing the foundations for growing CoreMedical’s effectiveness, on and offline, even in the face of significant changes in the web. Responsive design continues to be a driver as users are engaging with the site using a wide range of device types. The performance of the site continues to garner strong results. After the first year, CoreMedical committed to increase the retainer partnership with Stratagon by 25% to include Bots, video, additional email engagement, and strategy plus implementation of paid advertising.

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32%
Increase in engaged users year over year.
10.22%
Traffic increase to the CoreMedical blog.
19.2%
Increase overall in session duration and 10.2% decrease in bounce rate.
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