Increase engagement and optimize web UX to position CMG as an industry thought leader and key resource to their target audiences in healthcare recruitment
Increase in Engaged Users
In engaged users year over year
In blog readership and traffic
In overall web session duration
With user experience, engagement, brand awareness, and conversion at the center of CoreMedical’s concerns, the challenge was to work within the allotted budget to offer a multi-faceted strategy that would quickly enhance the online experience for all of CoreMedical’s target audiences.
After the initial discovery phase, our team recommended that CMG should migrate their website to HubSpot, which would improve overall site management and responsiveness.
Trend analysis, stakeholder interviews, and audience consideration backed by keyword research helped build a responsive and SEO optimized platform. To reinforce those efforts, we created pillar pages, topic clusters, blog content, and even a microsite for their loyalty program to bring additional value to the user experience.
Relocated site to HubSpot for improved site management and responsiveness
Researched SEO keywords to ensure resources would be readily found by target audiences
Built strategic content to allow for easier website navigation and provide valuable assets
Introduced the fresh look to target audiences resulting in increased web traffic