MANRRS (Minorities in Agriculture, Natural Resources and Related Sciences)
Refresh branding for consistency with audiences and launch a new website to reveal a more modern and cohesive experience for visitors
Improved & Customized
The most important aspect of the project was redefining a clear and authentic voice that reflected the evolving organizational beliefs with relevance to today’s world. From there, we built a simple yet powerful visual foundation and provided key templates and files for assorted levels of distribution. All of this was implemented into a feature-rich website organized in a digestible way, a challenge considering the large amount of content and range of audiences served within its many subpages.
Our design and development teams customized HubSpot CMS pages for private functionality to create "members only" spaces for users to log in and get updated information on membership, job postings and more.
MANRRS has a lot of nooks and crannies to their organization, so site structure was very important when planning the siteupdated brand launch. Our team customized the structure and tied their new website into HubSpot automation and deals stages, thus delivering a powerful frontend experience while also connecting their marketing functionality on the backend.
We updated structure and functionality to allow for significantly increased UX so that audiences could easily navigate the site, as well as implemented SEO best practices and reader accessibility so that users could get what they want exactly when they need it.
MANRRS had a disjointed brand presence among their audiences and member chapters, including Junior MANRRS, Collegiate chapters, and professional chapters. The organization had established a solid brand foundation and presence, but as their organization grew, they knew the brand needed more depth and clarity.
Our team strategically developed a refreshed approach so that the heartbeat of this nonprofit organization could be adopted and utilized both internally by the MANRRS team, as well as across their chapters nationwide.
In a national nonprofit organization, specific details matter in expressing overall brand visuals, tone, and voice. We performed critical discovery sessions to understand how to authentically portray the brand to the world, and then implemented steps to ensure that the living brand would be consistently utilized by the greater organization.
Performed branding discovery sessions with client stakeholders on needs
Asked in-depth questions to understand goals and consult on next steps
Created updated brand assets within brand guidelines for design and content
Used cutting-edge modular web dev tool and customization within the HubSpot CMS