North Carolina Central University – Admissions Department
Reach prospective students through varying channels and streamline processes to automate, track and personalize content to influence paid deposits for applicants
Influenced prospective students through campaign support
Admissions form submissions from direct campaign actions
Paid deposits for admitted students within 3 months of launch
Their current number of admitted students with paid deposits was lower than average, and they did not have the human capital on staff to increase recruitment and marketing efforts to meet the previously established goals they had inherited, so they needed a strategic plan.
With a push for enrollment to increase for both in-state and out-of-state students, they requested an uplift of the brand through a foundational campaign to improve applicant numbers, reach students across various regions, and be sustainable for future use. They required specific planning, implementation, and metrics to prove that the marketing efforts would be successful.
Built a strategic framework for campaign communication
Created efficient, personalized messaging to students + parents
Implemented digital ad campaigns, campaign + recruitment support
Used HubSpot tools for productivity + multi-channel tactics