Direct Site Visits
Higher than the .11% network average
Directly from the targeted ads for education + awareness
Educated across 3 states highly impacted by pests
Rotam’s latest insecticide contained an active ingredient that had been previously on the market, but had been discontinued for a time. Rotam sought to re-introduce their new product to a target audience of fruit and vegetable growers who knew the effectiveness of the active ingredient in stopping nematodes in the soil, but didn’t know that it was returning to market under a new name and from a new manufacturer.
We ran a series of programmatic digital ads to build this brand awareness, educate the target population, and introduce returning availability of specific products. The unique design of an onion wearing a helmet caught the attention of growers and distributors to understand the product's effectiveness in an entertaining way.
Gathered data to provide valuable information to growers
Crafted a creative ad concept that sparked product curiosity
Curated valuable rich content to educate and engage prospects
Incorporated strategic pieces to further the buyer's journey