Rotam Global Agrosciences
Manage global web content through the HubSpot CMS Enterprise Hub by developing multi-language, strategic websites
New Global Websites
Rolled out 36 websites across North and South America, Europe, and Asia
Launched multi-language functionality tailored to each country’s needs
Centralized regional sites with hub pages linking to microsites in developing markets
In 2018, Rotam Global had a single website that was not optimized for mobile devices, did not account for language or dialects, and was not strategically designed for scale to address global growth in the product pipeline. It needed strategic marketing at its core: the site had no product pages, no lead capture opportunities, no local language functionality, and was not optimized for SEO.
It was centrally managed at the corporate level and would frequently become outdated or inaccurate, leaving gaps and inflexibility for boots-on-the-ground teams across the globe.
They realized a need to undertake what they knew would be a multi-year effort to develop, design, and launch websites in each of their ever-growing number of countries, along with the ability to offer native languages and modify content as needed by the marketing teams.
The HubSpot CMS Enterprise platform allowed us to manage and develop custom templates to maintain a consistent look and feel across countries on single portal instance associated with the rotam.com domain. Our team standardized web development across all countries and regions by providing product sort features, standard templates for traditional markets, and professional plans for complex markets with deeper databases that could leverage landing pages and plan marketing campaigns.
Developed and optimized websites on the HubSpot CMS Enterprise Hub
Built custom templates with responsive flexibility and consistent UX and UI
Consulted product & marketing teams in each country on updates and maintenance
Enabled lead capture, asset alignment, reporting, and hierarchy in regions/countries