YMCA of High Point
Increase in-person membership enrollment in a single day & boost community engagement through a canned food drive
Gained in One Day
Time given to execute social ad campaign
Maximum ad spend allotted for membership campaign
Members gained in one day because of the campaign
With the effects of the pandemic lingering in the community, there was the added challenge of speaking to continued health and safety concerns in public spaces and aligning with the national YMCA brand.
The entire campaign centered around new membership enrollment on a single day with the caveat that all memberships must be completed in-person and the campaign ads would only run for 2 weeks. Creative needed to reach a wide, yet targeted group in a short amount of time and be enticing enough for our specific audience to show up at one of the 3 YMCA branch locations to donate canned food and join the Y.
Implemented geotargeted social media ads on Facebook
Targeted High Point residents with new member promotion
Utilized fresh design assets and content over the 2-week period
Segmented ad audiences for more cost-effective ad spend