Tuskegee University College of Agriculture, Environment & Nutrition Sciences (CAENS)
Increase prospect engagement through email marketing and automation by reaching targeted audiences at the right time
Increase in Agribusiness
In student applicants year over year for CAENS programs
In qualified, committed applicants since campaign strategy launch
In applicants specifically into the Agribusiness program
Despite the wide array of majors CAENS provides for students to succeed in the workforce, they were not reaching their ideal recruitment numbers due to a lack of engagement and education around program offerings.
To overcome this, they sought an agency partner that could help them effectively communicate to prospective students, increase enrollment in quantity and quality of students, and improve retention rates.
Curated valuable rich content for current and prospective students
Crafted smart email messages to reach specific, targeted audiences
Leveraged HubSpot integrations to deliver the right information at the right time
Expanded marketing efforts to include video, print, paid advertising, and more