Strategic Email Marketing & Automation Leads to EDU Recruitment Success

CLIENT

Tuskegee University College of Agriculture, Environment & Nutrition Sciences (CAENS)

OUR EXPERTISE

Email Marketing & Marketing Automation

HubSpot Partner Solutions

Marketing Campaign Development

GOAL/OBJECTIVES

Increase prospect engagement through email marketing and automation by reaching targeted audiences at the right time

204%

Increase in Agribusiness
Program Applicants

RESULTS

Strategic Email Marketing Helps Collegiate Program Flourish

Email automation in tandem with on-the-ground recruitment and targeted content marketing has proven to be an effective strategy for higher education recruitment in increasing quantity and quality of applicants. After seeing astounding results from strategic email marketing alone, CAENS opted to increase engagement through video, social ads, and blogging efforts to provide more resources for current and prospective college students – continuing to boost their retention and recruitment year after year.

21%

Increase

In student applicants year over year for CAENS programs

142%

Improvement

In qualified, committed applicants since campaign strategy launch

204%

Boost

In applicants specifically into the Agribusiness program

tuskegeecaens-email-web2

Tuskegee University’s College of Agriculture, Environment and Nutrition Sciences (CAENS) offers an education that prepares future professionals and leaders in the agricultural, environmental, and nutritional sciences, as well as veterinary medicine through coursework along with internships, research, and outreach activities related to their chosen majors.

THE CHALLENGE

To reach prospective students in agriculture sciences, CAENS needed a clear voice that could cut through today’s saturated inboxes.

Despite the wide array of majors CAENS provides for students to succeed in the workforce, they were not reaching their ideal recruitment numbers due to a lack of engagement and education around program offerings.

To overcome this, they sought an agency partner that could help them effectively communicate to prospective students, increase enrollment in quantity and quality of students, and improve retention rates.

tuskegeecaens-postcard
STRATEGIC ACTIONS

Marketing Recipe for Recruitment Success

For email marketing and automation to be effective, it should lead the audience to valuable assets. We proposed the creation of a CAENS-specific microsite and landing page built on HubSpot, covering everything that an applicant or current student would need to know regarding available program offerings. Segmented messaging via email marketing paired with valuable rich content proved to be a recipe for success in moving students further down the recruitment funnel.

01

Create

Curated valuable rich content for current and prospective students

02

Segment

Crafted smart email messages to reach specific, targeted audiences

03

Automate

Leveraged HubSpot integrations to deliver the right information at the right time

04

Enrich

Expanded marketing efforts to include video, print, paid advertising, and more

Learn more about email marketing & marketing automation here.

View Now