North Carolina Central University – Admissions Department
Increase student yield through personalized multi-channel engagement, student segmentation, and strategic advertising and events.
Highest Enrollment in Over a Decade
In year-over-year completed applications
In paid deposits
within 1 year
The NCCU Office of Undergraduate Admissions needed to boost their enrollment numbers, but with a small team and limited resources, it was time to implement strategic changes that would make a big impact.
They realized students were receiving confusing and inconsistent communications, and they needed more support throughout the application process, so we needed to fill the gaps through resources and consistent outreach to build relationships.
To support branding initiatives and full-funnel engagement, the NCCU Brand & Marketing Office supported NCCU Undergraduate Admissions by reallocating its budget to communicate with and support prospective students throughout their journey and transition into college.