THE AGRI-MARKETER'S GUIDE TO MARKETING

AGRICULTURE IS A BIG INDUSTRY

The industry definition is broad, so it's important to define exactly who this resource will help the most: ag organizations looking to reach their target audiences more effectively. 

This guide is designed for those who work in the manufacturing and selling of products and services in the agriculture industry, from big iron and forestry products to animal health, crop protection, and anything else in between. You sell B2B, your salespeople are likely in multiple areas across the nation, and you must position your product to meet the needs of the consumer.

We believe that executives in this industry have plenty of opportunities to make an impact to their target audiences by providing impactful marketing content and strategy that makes a difference. With integrated processes, they can simplify the sales pipeline to reach ideal prospects.

WHY WE CARE ABOUT AGRICULTURE

We have a long-standing relationship with agribusiness and all of its facets, and we're in the business of understanding your ag organization in order to increase your marketing effectiveness.

From the unique aspects of your organization to its distribution channels, we speak ag. We also have a passion for the industry that is in the very nature of who we are: one of our founding partners has over 20 years of experience in agri-marketing!

Agriculture is also deeply rooted into the marketing work that we have done with several industry clients. We understand the subtle differences in this industry in a way that other outsiders may not. 

We also understand the unique nature and relationship of decision makers in the sales process and how to best influence their purchasing decisions before, during, and after industry events.

HOW WE CAN HELP WITH AGRICULTURE

It's likely that you make a customized product that you sell into a niche market. You also sell into high-value accounts, and it’s typically difficult to reach the right decision makers.

We're an integrated marketing agency that deeply cares about the technology along with the sales and marketing alignment that make your business operate efficiently.

We have helped Ag clients with everything from paid advertising campaigns to back-office software setup and integration so that your salespeople can spend more time on revenue-generating activities.

We understand the complexities around your supply chain, product availability and customization, and how to manage specific needs. We take a hybrid approach of traditional and digital strategies to make your marketing efforts thrive while streamlining sales processes.