---
title: Today's Guide to Agriculture Marketing | Stratagon
description: Learn to grow your brand within the Agriculture sector using proven techniques from the past along with with a few new approaches to marketing.
image: https://www.stratagon.com/hubfs/STG_PillarPage_AG_Header_1401x521_8.jpg
---

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# THE AGRI-MARKETER'S GUIDE TO MARKETING

## THE INDUSTRY IS CONSTANTLY CHANGING — SO IS MARKETING.

We get it: you face challenges in marketing the right products to the right companies – and to the right individuals within those companies.

These resources provide a guide for navigating marketing in ag, with everything from traditional approaches to the newest innovations in strategy and technology.

Your products or services move in a vertical line from supplier to grower or manufacturer to consumer. Marketing is the oil that reduces the friction between distribution channels so that you can boost sales and grow revenue.

You may feel like a tiny seed on a million-acre farm, but with the right tools and resources, you'll take root. Ready to grow with us?

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) Inbound Marketing in the Ag Sector: How Well Do You Know Today's Farmer?

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) Marketing Before a Trade Show: 3 Reasons Why It's Important

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) Harvesting Creative Design in Agriculture

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) Agencies and Agriculture: Creating Strategic Growth

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) ABM in Agriculture: 7 Steps to Reaching Target Accounts

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) Is Traditional Marketing Dead?

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) 5 Reasons You Should Enable Salesforce Territory Management

##### ![](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Right_arrow_colored.png) Trade Show Return on Investment

![agriculture marketing](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Icon-1.png)

##### AGRICULTURE IS A BIG INDUSTRY

The industry definition is broad, so it's important to define exactly who this resource will help the most: ag organizations looking to reach their target audiences more effectively. 

This guide is designed for those who work in the manufacturing and selling of products and services in the agriculture industry, from big iron and forestry products to animal health, crop protection, and anything else in between. You sell B2B, your salespeople are likely in multiple areas across the nation, and you must position your product to meet the needs of the consumer.

We believe that executives in this industry have plenty of opportunities to make an impact to their target audiences by providing impactful marketing content and strategy that makes a difference. With integrated processes, they can simplify the sales pipeline to reach ideal prospects.

![why ag marketing](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Icon-2.png)

##### WHY WE CARE ABOUT AGRICULTURE

We have a long-standing relationship with agribusiness and all of its facets, and we're in the business of understanding your ag organization in order to increase your marketing effectiveness.

From the unique aspects of your organization to its distribution channels, we speak ag. We also have a passion for the industry that is in the very nature of who we are: one of our founding partners has over 20 years of experience in agri-marketing!

Agriculture is also deeply rooted into the marketing work that we have done with several industry clients. We understand the subtle differences in this industry in a way that other outsiders may not. 

We also understand the unique nature and relationship of decision makers in the sales process and how to best influence their purchasing decisions before, during, and after industry events.

![how we can help ag marketing](https://www.stratagon.com/hubfs/Assets-March-2020/Images/Icon-3.png)

##### HOW WE CAN HELP WITH AGRICULTURE

It's likely that you make a customized product that you sell into a niche market. You also sell into high-value accounts, and it’s typically difficult to reach the right decision makers.

We're an integrated marketing agency that deeply cares about the technology along with the sales and marketing alignment that make your business operate efficiently.

We have helped Ag clients with everything from paid advertising campaigns to back-office software setup and integration so that your salespeople can spend more time on revenue-generating activities.

We understand the complexities around your supply chain, product availability and customization, and how to manage specific needs. We take a hybrid approach of traditional and digital strategies to make your marketing efforts thrive while streamlining sales processes.

Tailoring your marketing efforts matters in the agriculture sector. Meeting customers where they are requires understanding their characteristics and habits -- here's how!

[ Read the Blog ](https://www.stratagon.com/blog/inbound-marketing-in-the-ag-sector-how-well-do-you-know-todays-farmer)

Is marketing before a trade show important? Discover how to drive booth traffic, stay in touch with current leads and customers, and showcase new products and services.

[ Read the Blog ](https://www.stratagon.com/blog/trade_show_marketing)

To draw in your audiences, design makes a difference! Learn how one of our graphic designers uses her skills to create impactful designs that resonate with ag companies and their clients.

[ Read the Blog ](https://www.stratagon.com/blog/harvesting-creative-design-in-agriculture)

Discover some of the key points of agri-marketing, including generating the right market support, segmentation of leads, trade shows, and sales enablement to boost your revenue throughout each selling season.

[ Read the Blog ](https://www.stratagon.com/blog/agencies-and-agriculture-strategic-growth-)

Does account-based marketing in agriculture enterprises make sense? Reach your ideal B2B accounts with these 7 steps.

[ Read the Blog ](https://www.stratagon.com/blog/abm-in-b2b-ag-7-steps-to-reaching-target-accounts)

It may seem like agriculture marketing should only consist of traditional methods, but integrating some traditional marketing methods into a forward-thinking digital strategy can have impactful results. Here's how. 

[ Read the Blog ](https://www.stratagon.com/blog/is-traditional-marketing-dead)

Do you need to setup Salesforce Territory Management? It can be challenging and confusing, but here are 5 reasons you should make the time investment.

[ Read the Blog ](https://www.stratagon.com/blog/salesforceterritorymanagment2.0)

Learn how can you refine your post-experiential trade show process to prepare for and ensure you are utilizing the data you collect with our immediate to-do list.

[ Read the Blog ](https://www.stratagon.com/blog/converting-roi-post-tradeshow)

## Ready To Move Forward? 

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