--- title: Think like a Customer-Why all Content Doesn't Matter description: All Content Doesn't Matter- To achieve success in content marketing, this content must provide enough value to hold consumers' attention. image: https://www.stratagon.com/hubfs/images/Blog_Images/2023%20Blogs/Why%20Content%20Matters.jpg --- - [* * ](https://www.facebook.com/stratagon/) - [* * ](https://twitter.com/stratagoninc?lang=en) - [* * ](https://www.instagram.com/stratagoninc/?hl=en) - [* * ](https://www.linkedin.com/company/stratagon) - [* * ](https://www.tiktok.com/@stratagoninc) # Think like a Customer-Why all Content Doesn't Matter November 29, 2023 ![Think like a Customer-Why all Content Doesn't Matter](https://www.stratagon.com/hubfs/images/Blog_Images/2023%20Blogs/Why%20Content%20Matters.jpg)   There are several ways that [Inbound](https://www.stratagon.com/inbound-marketing) marketing can be superior to traditional stand-alone outbound strategies. These include its lower cost, analytic insights, and the ability to deliver highly targeted messages. However, none of that matters if your consumers don't respond to it. Unlike older marketing strategies, inbound marketing relies on high-quality content. To achieve success, this content must provide enough value to hold consumers' attention. ## Understanding Valuable Content When thinking about what makes content valuable, you must define value from the customer's perspective. Content that you consider valuable may not appeal to your consumer base in the way that it must to generate leads. For example, while you may be tempted to focus your marketing content directly on the features and benefits of your products, this information is not of immediate value to the consumer. Before you can sell the consumer on the merits of your products, you must convince him or her of the need for your products in the first place. After this need is established, information about your products becomes valuable to the customer and can be effectively introduced. [![Download the Inbound Marketing Checklist](https://no-cache.hubspot.com/cta/default/309057/7f60326b-4e72-4f42-91ce-5ecff5e4d1b2.png)](https://cta-redirect.hubspot.com/cta/redirect/309057/7f60326b-4e72-4f42-91ce-5ecff5e4d1b2) ## The Bottom Line When developing any type of content for your website or content marketing campaign, resist the urge to go straight for the sale. First, make your products relevant by presenting content that offers valuable information about a need or desire your customers may have. Finally, use this connection to introduce your products or services as the solution. ## So what? With access to tons of information with the click of our mouse and the tap of a keyboard, it has become harder and harder to distinguish between quality content and a piece that just wastes time. This is a concern for consumers and customers alike. As content marketers, we need to make our products relevant by presenting quality content that offers 'worthwhile' information about something relevant to our prospects or customers.   --- [![New Call-to-Action](https://no-cache.hubspot.com/cta/default/309057/c3669b00-50b9-454a-b4ca-1224f0eaab3f.png)](https://cta-redirect.hubspot.com/cta/redirect/309057/c3669b00-50b9-454a-b4ca-1224f0eaab3f) --- Share this post ** - [** ](https://www.facebook.com/sharer/sharer.php?u=https://www.stratagon.com/blog/contentmarketing) - [** ](https://twitter.com/intent/tweet?text=Think+like+a+Customer-Why+all+Content+Doesn%27t+Matter&url=https://www.stratagon.com/blog/contentmarketing&via=StratagonKassi) - [** ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.stratagon.com/blog/contentmarketing) - [** ](https://pinterest.com/pin/create/button/?url=https://www.stratagon.com/blog/contentmarketing&media=https://www.stratagon.com/hubfs/images/Blog_Images/2023%20Blogs/Why%20Content%20Matters.jpg&description=All+Content+Doesn%27t+Matter-+To+achieve+success+in+content+marketing%2C+this+content+must+provide+enough+value+to+hold+consumers%27+attention.+) - [** ](mailto:?body=https://www.stratagon.com/blog/contentmarketing) Author Bio ![Kassi Whitman](https://www.stratagon.com/hubfs/Blog%20Author%20Images/Kassi_Headshot.png) [Kassi Whitman](https://www.stratagon.com/blog/author/kassi-whitman) Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn! [Follow me on LinkedIn ](https://www.linkedin.com/in/kasandrawomeldorf) [Follow me on Twitter ](https://twitter.com/StratagonKassi) [Back to Blog](https://www.stratagon.com/blog) ##### Stay in the Know ##### Connect With Us - [**](https://www.facebook.com/stratagon) - [**](https://twitter.com/stratagonInc) - [**](https://www.instagram.com/stratagoninc) - [**](https://www.linkedin.com/company/3596388) Select a Blog Topic![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Account Based Marketing ](https://www.stratagon.com/blog/topic/account-based-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Agency Partnership ](https://www.stratagon.com/blog/topic/agency-partnership) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Agriculture ](https://www.stratagon.com/blog/topic/agriculture) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) AI ](https://www.stratagon.com/blog/topic/ai) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Analytics ](https://www.stratagon.com/blog/topic/analytics) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Attribution ](https://www.stratagon.com/blog/topic/attribution) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Automation ](https://www.stratagon.com/blog/topic/automation) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) b2b ](https://www.stratagon.com/blog/topic/b2b) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Community and Culture ](https://www.stratagon.com/blog/topic/community-and-culture) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Content Marketing ](https://www.stratagon.com/blog/topic/content-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Creative ](https://www.stratagon.com/blog/topic/creative) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) CRM ](https://www.stratagon.com/blog/topic/crm) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Customer Journeys ](https://www.stratagon.com/blog/topic/customer-journeys) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Data Privacy ](https://www.stratagon.com/blog/topic/data-privacy) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Data Quality ](https://www.stratagon.com/blog/topic/data-quality) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Digital Marketing ](https://www.stratagon.com/blog/topic/digital-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Digital Transformation ](https://www.stratagon.com/blog/topic/digital-transformation) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Email Marketing ](https://www.stratagon.com/blog/topic/email-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Experiential Marketing ](https://www.stratagon.com/blog/topic/experiential-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Furniture and Textiles ](https://www.stratagon.com/blog/topic/furniture-and-textiles) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) HBCU Higher Education ](https://www.stratagon.com/blog/topic/hbcu-higher-education) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Higher Ed ](https://www.stratagon.com/blog/topic/higher-ed) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Hubspot ](https://www.stratagon.com/blog/topic/hubspot) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Hubspot Partners ](https://www.stratagon.com/blog/topic/hubspot-partners) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Inbound Conference ](https://www.stratagon.com/blog/topic/inbound-conference) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Inbound Marketing ](https://www.stratagon.com/blog/topic/inbound-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Industries + Specialties ](https://www.stratagon.com/blog/topic/industries-specialties) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Industry Resources ](https://www.stratagon.com/blog/topic/industry-resources) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Integrated Marketing ](https://www.stratagon.com/blog/topic/integrated-marketing) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Lead Generation ](https://www.stratagon.com/blog/topic/lead-generation) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Marketing Industry Updates ](https://www.stratagon.com/blog/topic/marketing-industry-updates) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Marketing Sales Alignment ](https://www.stratagon.com/blog/topic/marketing-sales-alignment) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Marketing Strategy ](https://www.stratagon.com/blog/topic/marketing-strategy) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Martech ](https://www.stratagon.com/blog/topic/martech) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Personalization ](https://www.stratagon.com/blog/topic/personalization) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Project Management ](https://www.stratagon.com/blog/topic/project-management) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Reporting and Analytics ](https://www.stratagon.com/blog/topic/reporting-and-analytics) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Revenue Generators ](https://www.stratagon.com/blog/topic/revenue-generators) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Sales Enablement ](https://www.stratagon.com/blog/topic/sales-enablement) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Salesforce ](https://www.stratagon.com/blog/topic/salesforce) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) SEO ](https://www.stratagon.com/blog/topic/seo) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Social Media ](https://www.stratagon.com/blog/topic/social-media) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Sum It Up ](https://www.stratagon.com/blog/topic/sum-it-up) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Thought Leadership ](https://www.stratagon.com/blog/topic/thought-leadership) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Tools and Trends ](https://www.stratagon.com/blog/topic/tools-and-trends) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Video ](https://www.stratagon.com/blog/topic/video) - [![](https://www.stratagon.com/hubfs/Stratagon%20Website%202018/Images/Header%20Footer%20Images/PLUS-Button.png) Web Development ](https://www.stratagon.com/blog/topic/web-development) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kassi Whitman", "url" : "https://www.stratagon.com/blog/author/kassi-whitman" }, "dateModified" : "2023-12-04T03:58:20.900Z", "datePublished" : "2023-11-29T20:15:00.000Z", "headline" : "Think like a Customer-Why all Content Doesn't Matter", "image" : [ "https://www.stratagon.com/hubfs/images/Blog_Images/2023%20Blogs/Why%20Content%20Matters.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.stratagon.com/blog/contentmarketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.stratagon.com/hubfs/stratagon-logo-dark427-2.png" }, "name" : "Stratagon" } } ```