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Showing posts by topic: Automation

August 27, 2026

How We Think About Marketing Automation Before We Build a Single Workflow

Top 10 Enterprise Features for Custom Supplier Platforms

Why Leading Procurement Organizations Are Building Supplier Ecosystems on HubSpot Procurement leaders are facing...

CRM Marketing Automation: The Strategic Guide for B2B Revenue Growth

The disconnect is palpable: sales questions lead quality while marketing laments a lack of follow-up. This...

B2B Digital Transformation Strategy: The 2026 Revenue Alignment Playbook

The digital-first economy demands ruthless alignment, yet many B2B leaders are wrestling with a fractured...

February 14, 2024

Marketing Automation for Higher Education

With strict budget policies and procedures, it is important for schools to get the most bang for their buck when...

January 24, 2024

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...

January 9, 2024

Isn't Integrated Marketing Old News?

Marketers spend far too much time trying to decide which communications strategy is best. Using research studies,...

November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...

November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...

September 19, 2023

B2B Digital Marketing: Building a Strong Foundation

It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.

Industry Trends: AI Technology in Marketing

AI has significantly impacted marketing, transforming the way content and design are created and the customer...

TECH TALK: OPTIMIZING YOUR AUTOMATION PRACTICES

The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing...

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