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Showing posts by topic: Higher Ed

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the...

February 14, 2024

Marketing Automation for Higher Education

With strict budget policies and procedures, it is important for schools to get the most bang for their buck when...

February 13, 2024

University Marketing: 3 Ways to Keep Your Recruitment Marketing Fresh

Let’s face it: high school students are inundated with college recruitment options. Top-tier students are...

January 24, 2024

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...

November 9, 2023

Realizing ROI: How to Measure Your Recruitment in Higher Ed Marketing

Water parks with lazy rivers, recreation centers with spas and state-of-the-art fitness equipment, rock-climbing...

November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...

November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...

September 18, 2023

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

August 29, 2023

Exploring Threads by Meta in Higher Education Marketing

Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...

August 22, 2023

Reaching and Engaging Gen Z: A Guide to HBCU Recruitment

In the dynamic landscape of higher education, a new era has dawned with the emergence of Generation Z, often...

Higher Ed Marketing 101: Why You Need Persona Development in Higher Ed

It goes without saying that the higher education recruitment process has experienced major upheaval in the past...

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