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Topic Clusters: What You Need to Know About How Content Strategy Is Changing

 

Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know everything there is to know about it. But guess what? Search has changed again.  

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

5 Tips to Conquer Your First INBOUND Conference

 

Traveling with work is both exciting and stressful. Your first business conference can be a true first glance into adulthood. Last year, I attended my first one. It was HubSpot’s INBOUND conference in Boston, and lucky for you, I took notes on how to survive the week. Check out my tips below to conquer your first INBOUND experience.  

 

Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world. 

 

The answer isn’t really all that cut-and-dry.  The truth of the matter lies somewhere in the middle.  Tired old postcards are just that…tired.  And emails (which are, believe it or not, considered more and more to be traditional) are only effective with succinct subject lines, consideration for A/B testing and relevant calls-to-action.  But incorporating some traditional marketing methods into a forward-thinking digital strategy can have impactful results.

How to Develop Your Own B2B Marketing Content Pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok! But here’s what Molly wants to know? How in the world is she suppose to do all her current marketing duties and somehow produce interesting content on a regular basis? Is there some magic content wand out there she has yet to find?

Well sorry to say Molly, but there’s no magic wand. I can, however, give Molly and other B2B marketers reading this blog some helpful advice to make content creation less daunting. First, start by assessing your situation. Answer the following question for me.

  

New HubSpot Products At-A-Glace

 

HubSpot’s annual Inbound conference was an engaging, fast-paced four days packed with fresh speakers, educational sessions, and tons of awesome people. HubSpot Co-Founders Brian Halligan and Dharmesh Shah gave a great keynote, which focused upon improving how both Sales and Marketing teams can utilize the platform. They outlined new features available for HubSpot users, as well as updates to existing products. Whether you weren’t able to recall everything from the keynote, or you missed Inbound this year, we’ve laid out all of HubSpot’s new products for you in this quick guide. 

 

 

Marketing for Non-Profits: 5 Ways to do it Differently

 

Inbound marketing is highly reliant upon internal resources. All businesses are created differently, and non-profit organizations harness traffic in unique ways. At its core, inbound marketing utilizes materials to attract visitors. Where destinations are considered, garnering online attention is contingent upon the modern online environment. Non-profit businesses rely on different tactics to boost traffic, and the following 5 methods prove successful for many like-minded entities.

3 Tips Only We Can Give You for Inbound 2015

 

 

Lucky you! You're going to attend one of the most fast-paced and energetic marketing and inbound conferences out there - Inbound 2015. Although it can be really exciting, we know it can also be a bit overwhelming. You want to hear every speaker, attend every session and soak up all the information that you can, but you also want to enjoy yourself and enjoy Boston. Here are a few tips that we can give you so you can successfully enjoy your 4-day trip to Beantown.

New HubSpot Products At-A-Glance

 

HubSpot’s annual Inbound conference was an engaging, fast-paced four days packed with fresh speakers, educational sessions, and tons of awesome people. HubSpot Co-Founders Brian Halligan and Dharmesh Shah gave a great keynote, which focused upon improving how both Sales and Marketing teams can utilize the platform. They outlined new features available for HubSpot users, as well as updates to existing products. Whether you weren’t able to recall everything from the keynote, or you missed Inbound this year, we’ve laid out all of HubSpot’s new products for you in this quick guide. 

 

 

How to Start Inbound Marketing for Non-Profits

 

 

At its core, inbound marketing is the concept of using materials to bring visitors into a website or other destination as opposed to using those materials to go out and get the attention of people who may have been otherwise unaware. Not only is inbound marketing making waves for businesses around the world in today's modern environment, but it's also seeing non-profit organizations of all types get an increase in traffic at the same time.According to a Hubspot report issued in 2014, for example, inbound marketing was responsible for generating almost twice as many leads for non-profit organizations as all other channels were combined. If you want to start using inbound marketing for the benefit of your non-profit, there are a few key things to keep in mind.

Blogging Tips for the Financial Industry

So maybe we convinced you to start a blog with our blog about reasons to blog for the financial industry. If so, you have made a decision to direct 50% more traffic to your website and attract 4.5X more leads than you had before. We think this is a very smart decision. Now that you are on your way to being a blogging maven, we want to share with you how to do it the right way. Let's talk about some content and general blogging tips and best practices for your finance blog.

What Facebook's Algorithm Change Means for Your Business

 

At first glance, social media platforms seem like one of the most organic ways to reach new potential customers and clients. After all, social media pages are free to set up and provide you with an outlet to billions of users across the globe. However, with recent changes to Facebook's news feed announced, there's no doubt that things are changing. Read on to explore a summary of Facebook's proposed changes, how they could affect your business, and what you can do to make the most of your social media marketing strategy.

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